Scott Christofferson Give Them What They Want A good rule of thumb with marketing also happens to be the golden rule. “Do unto others as you would have them do unto you.” In less philosophical-speak: If it isn’t interesting to you, then it isn’t going to be interesting to other people. Many advertisers waste their time on posts that have…
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Capitalizing on Current Trends Don’t sell ice in the winter unless you happen to be a very good sales person. The next “be” is about being timely. How are you capitalizing on the current trends in the marketplace. Your product development, web design, strategic partnerships, and marketing all need to have good timing and relevant messages in order to be…
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Discovering Your Niche The most successful and effective way to approach marketing is to understand your customer. You will often here the word “niche” when marketing is discussed. A niche is defined as “a distinct segment of a market”. Once you’ve discovered your niche, you can then put into place a plan to convince the customers within that niche to…
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Without any speck of doubt, during the current era the Internet has become the most used platform for communication. Today, majority of the people spend their work and leisure time in front of their computers on the Internet. As social networking sites replace meeting up with friends and searching the Internet for information rather than going through books becomes the norm, advertisers are seeing a huge potential for Continue Reading »
From a sales letter to a web page or an email marketing message– no matter what type of copy you need to write, getting to the point quickly by grabbing attention before the reader’s attention is lost are the most essential elements to keep all your written copy fresh, interesting, and likely to get read all the way through to the last line. Continue Reading »
Businesses hoping to succeed in the modern world must pour their energies into the Internet. With passing trade moving off the high street and heading online, companies need to have a good online marketing plan. The most vital thing to become successful in running profitable online business is marketing. Your website will not be Continue Reading »
When asked “how many people use websites?” at any occasion in 2011 everyone will raise their hand if they are in the United States. So the next question is “why do people use websites?” and why are they so important in the reputation of a company? In this article we will discuss some of the important reasons on why companies should focus their time, money and energy into their websites.
Continue Reading »Google is a company that has to look at data in order to operate. The company is ran off of data and so it makes complete sense that the marketing team at Google closely looks at data to better understand how people use the web. Continue Reading »
In marketing, there is a wide variety of fatal mistakes that small businesses commonly make. Perhaps one of the most common is inconsistency. A lot of small businesses make this mistake in that their corporate identity does not match or follow the same design or message as does the other marketing that they produce. We see it all over the small business world – logos that do not match websites and business cards that do not match logos. Too often, when you visit a company’s website, you feel like you may be at the wrong website because the identity is not consistent with the business cards you have in your hand nor the sign you saw on their building.
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