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Elements of a Good Logo

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And What One Should Look Like If you’re a brand or business owner, your logo is the most important investment you can make for your company. A logo is the first thing that people see, and more importantly, it’s what they associate your product with. If you have a good logo presence with your brand, you can take your company…
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Abstract Thinking: Tips on Going Outside “The Box”

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In business you often get rewarded for “out-of-the-box” thinking. Many companies often wish they had more creative thinkers, go-getters, and people who push against the norm to create something worth viewing. Well, what’s the problem? Why not just do that? Is there a school for creative thinking? Can you sign up for the online course “Abstract Thinking 101”? Not really….
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Get Inspired – Then Do Marketing

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Scott Christofferson Be Creative You are a creator. You can create positive change within your company. No matter where your work space is – the corner office, a cubicle or the supply closet – you’re still a creator. You may not be a traditional artist but you’re creative and therefore a creator. Your job is to inspire people and help…
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5 Steps to Better, More Creative Ideas

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Strong, powerful ideas are the lifeblood of a successful company. Businesses are born from the spark of an idea, grow with the help of creative problem solving, and flourish through innovative marketing strategies.Sometimes it seems that the ability to come up with great ideas is a gift you simply have to be born with. But while creativity does come naturally…
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