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New Year's Resolutions: Forget the Goal, Focus On the Process

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Scott Christofferson It’s January 2, 2014 and your new year’s resolutions are fresh on your mind, near to your heart and newly a part of your schedule. How do you feel? My hope is that you’re still feeling motivated, resolved and energized. Here are a few thoughts I have on making sure that you stay motivated and produce results. Processes…
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New Year's Resolutions

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You’re ready. You stare yourself down in the mirror. “This time it’s for real!”, you say to yourself as your mind briefly flashes to all of your failed attempts. You quickly push the doubts aside with, “Yeah, well it’s the beginning of a New Year, so this try will be different!”. And you’re right…maybe. We’ve all been there. Whether it’s…
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It’s Movember

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You may have noticed already but it IS Movember. Heard of this tradition/movement? Or have you at least seen an increase in the number of mustaches around? The organization is “havin’ fun doin’ good”. It’s main goal is to get men to grow mustaches during the month of November with the goal to raise funds for men’s health programs. Movember…
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Thoughts On Marketing Meetings

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Scott Christofferson Don’t Meet Just to Meet You’re not really a fan, your employees are probably indifferent or negative about them, your friends are tired of hearing you complain about them, and there are only so many times your significant other can pretend to care about them. Whether you like it or not, if you are a part of any…
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Marketing: Make a Difference Every Day

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Scott Christofferson Evaluate Your Routine Spring is here. Everything around me is changing and becoming new. Are you experiencing the same thing? Have you thought about your daily routine and how that may be affecting the way you’re implementing your marketing strategy? Take a moment and evaluate your routine. A few small changes may improve your performance. Analyze your day…
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Learning How to Quit (and why it's so important)

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The First Thing You Need To Do Is Quit! In order to become successful in any venture, we need to learn how to quit. I know that seems counterproductive, but understanding the principle of quitting is one of the most important step to success. Seth Godin, a successful marketer and writer, explains in his book “The Dip” how pivotal it…
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