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Innovation Simple

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A Few Key Features Our History Innovation Simple started out under the name of Autoflys in 2007. The primary purpose of Autoflys was to build websites for small automotive dealerships. After building websites for numerous companies that were not related to the auto world, the name was soon changed to IFLYS. Under the name of IFLYS the philosophy of “Innovation…
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Why Have Your Logo Professionally Designed

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According to Wikipedia, a logo is a mathematical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to Continue Reading »

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The Value Of A Good Logo – Part I – History Of Nike Logo

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So you’re starting a new business, and you’re looking for a way to keep your start-up costs down. You should:

  1. Work out of the basement to avoid paying rent
  2. Build a staff consisting of all of your children, Aunt Martha and the town drunk
  3. Skimp on a logo

Answer: None of these are recommended, but if you have to choose, DON’T SKIMP ON THE LOGO! Consider the following:

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