What’s Your Point of View? For many, online marketing is still considered dangerous waters they dare not enter. For those of us who are having tremendous success in the world of online marketing, we say, “Come on in, the water’s fine!”. Today we are going to look at 6 common myths about online marketing: Myth #1 Online Marketing is too…
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What is Marketing Managed? Is your marketing managed? As a business owner, Marketing Managed ultimately takes every aspect of online marketing off of your shoulders. Jeff Sherman, Chief Operations Officer at Innovation Simple, says that “It is an opportunity for you to enjoy marketing, and enjoy the results of it, while you are running your company.” Marketing Managed focuses on…
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From a sales letter to a web page or an email marketing message– no matter what type of copy you need to write, getting to the point quickly by grabbing attention before the reader’s attention is lost are the most essential elements to keep all your written copy fresh, interesting, and likely to get read all the way through to the last line. Continue Reading »
When asked “how many people use websites?” at any occasion in 2011 everyone will raise their hand if they are in the United States. So the next question is “why do people use websites?” and why are they so important in the reputation of a company? In this article we will discuss some of the important reasons on why companies should focus their time, money and energy into their websites.
Continue Reading »In marketing, there is a wide variety of fatal mistakes that small businesses commonly make. Perhaps one of the most common is inconsistency. A lot of small businesses make this mistake in that their corporate identity does not match or follow the same design or message as does the other marketing that they produce. We see it all over the small business world – logos that do not match websites and business cards that do not match logos. Too often, when you visit a company’s website, you feel like you may be at the wrong website because the identity is not consistent with the business cards you have in your hand nor the sign you saw on their building.
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There are many companies that are constantly being cautious of how they are spending their money especially when in a recession. According to a study conducted by Ad-ology, Continue Reading »
In the web design industry things are constantly changing and new things are developing each day. The internet continues to move at a fast pace and because of this it is vital for all businesses to use Continue Reading »
Link building is one of the most basic principles in SEO (search engine optimization). While all of the meta tags on a site are extremely important inbound links are extremely important as well. The best way to Continue Reading »
One of the most important aspects of a brick and mortar business is posting the hours of operation. This is by far one of the most often asked questions asked by customers of potential businesses is calling the company to know when they are open. Continue Reading »
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