People want to inherently believe in something so they are constantly looking for someone or something to believe in. Using a blog effectively will show people that you know what you are talking about. A company blog is a vital tool in showing off your knowledge on a subject. Continue Reading »
When you are building your keyword list you will also want to see what keywords your main competitor’s are using. This will help you identify what keywords they are going after. Continue Reading »
MSN rounds out the top 3 search engines and is still a search engine that website owners should want to be listed in. MSN does have a loyal audience that does not use Google or Yahoo so here are some things to keep in mind when optimizing for MSN. If you optimize for Google and rank very well chances are you will rank well in MSN. Continue Reading »
Yahoo is a strong second behind Google in Search Engines so it is very important to optimize your website to be indexed by Yahoo. There are some differences between Google and Yahoo that people should be aware of. Their crawler, Slurp, is probably the most active bot on the web because there are sometimes more web pages indexed in Yahoo. Continue Reading »
Google focuses a lot more importance on links than both Yahoo and Msn. Google ranks these links by quality and relevancy. Google looks at the content of a site and its relevance for the on-the-page factors like title, density, depth and more. They look closely at who Continue Reading »
Google created the algorithm Pagerank to determine the value of a page. The ranking is 0-10 with 10 being the highest. Google was originally called Backrub because of the software they had to determine the backlinks coming into a page from another. Pagerank takes into account the links coming in as somewhat a vote. The more votes to a page the higher the PR will normally be. Also the importance of the page casting the vote also plays a role. Continue Reading »
Search Engine crawlers cannot crawl and index Adobe Acrobat PDF Files. If you have information that is of great importance to you and you want to have that information on your website you must always make sure it is in a format that the search engines can see it. You must convert your PDF files into Continue Reading »
In your title and meta tags avoid having stop words because these are words search engines ignore to improve the speed and relevancy of their results. These are words like Continue Reading »
Search engines cannot read images so having a ton of cool graphic pictures means nothing to them. This is where you have to have alt tags to give the search engine some information in regards to what that picture is. Continue Reading »
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