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SEO | Search Engine Optimization

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Jonathan Rose SEO is Black and White Search Engine Optimization is an Internet marketing technique that helps to boost the visibility of a Web page in Google and other search engines. It involves adding the right tools and content to the right places on a website. That’s the simple definition, and it doesn’t need to get any more complicated than…
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Tree Like Structure

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At Innovation Simple, we recommend and consult our clients to typically create a “tree like structure” with the layout of their website pages/links.

This means that the user comes in to the home page and is generally given a few options to try to filter them to the correct portion of the website for their needs. After the user finds themselves in that place, they then get more options related to that topic. After they click another link, then it gets deeper into that topic, thereby creating a tree-like structure as briefly shown below (image by Wikipedia): Continue Reading »

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Website Authority

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Many websites do very well in the search engines without doing hardly any link building at all. So how does this happen. If you see a website that was in the 20’s or so in position and then noticeably jumps to the top 10 or 5 positions then this is a sign that the website has good authority. Continue Reading »

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SEO Strategies

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Search Engine Optimization (SEO) is for people with a sincere desire to make money on the internet or get hit from the search engines such as Google, Yahoo, and MSN. Some of the criteria for Search Engine Optimization are:

* Domain Name * Titles * Meta Tags * Code and Structure * Content * External Links * Quality of hits * Quantity of hits Continue Reading »

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