Tag for Slogans

The Fight Over "How"

Published under Small Business,Small Business,Free Tools on

Three little letters. The marketing world can be very aggressive and cut throat at times. At Innovation Simple marketing is in our blood, it’s what we do. But sometimes things get out of hand and the marketing fight is taken to a whole new level. That new level currently involves the word “how” and its use. “How” Chobani, a popular…
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Slogans and Why They Matter

Published under General Marketing on

Slogans 101 A slogan–a short, catchy phrase of about 5 words or less–is a crucial ingredient to any successful marketing strategy. Why so short, you ask? Make it Memorable This is definitely one of those “less is more” situations. In the media saturated world that potential customers call home, it’s absolutely vital that companies convey only the most important information…
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