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Narrowing the Focus

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Knowing Who Your Audience Is and What They Care About Successful companies know how important marketing is to businesses. The purpose of marketing is to identify and reach the specific people who are the most likely to become customers (a.k.a. your “target market” or “target audience”). Huge sums of money are spent every day in an effort to better understand…
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Giving Color a Context

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How Different Colors Make Us Feel and Why We Use Them in Design Welcome to Web Wednesdays! To start off the series, let’s take a look at one of the most crucial and noticeable aspects of web design: color. In any kind of design, color plays an enormous role in setting a mood and conveying a message. Different colors call…
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Palm Sunday

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Scott Christofferson It’s a Holiday You May Not Know Much About The beginning of Holy Week each year begins with Christianity’s holy day, Palm Sunday. This day commemorates Jesus’ entrance into the city of Jerusalem and this year’s celebration will be on April 13, 2014. The story that illustrates Jesus’ entry into Jerusalem is included in several parts of the…
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New Years Is Here

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Scott Christofferson New Year’s Eve is upon us again. December 31st rolls around every year just like clock work. It’s now the time we should be focusing on New Year’s Resolutions including (but not limited to): breaking bad habits and forming good ones, losing weight, gaining muscle, starting businesses, writing books . . you know, just the works. All of…
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Video Advertisements’ Draw Emotional Appeal

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Whenever you watch a commercial on TV or online, you are bound to be either informed or entertained; and that’s the intent of the advertiser. But another strategy that businesses have used to reach their audience is emotionally charged video ads. With countless video ads on YouTube and company webpages, there are few commercials that touch the viewer’s heart by…
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Fitness Marketing Strategies to Generate More Customers

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Staying healthy and physically fit is a luxury that most people can’t afford to include in their budget. Health clubs and gyms are struggling to retain members as customers are finding alternative ways to stay in shape instead of paying for a gym membership. Here are some marketing strategies for those wanting to generate more customers in the fitness industry:…
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Focus Your Marketing

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By: Mike Green Focus… Being strategic in your marketing is one of the biggest challenges a new business owner will undertake. Much like focusing the light of the sun with a magnifying glass on an ant (I’m not the only one at camp that did that, am I?), the focusing power accomplishes the task much faster and more efficient. If…
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What to Expect From Social Media

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Why Social Media Why would you consider something like social media for your business? Many seasoned business owners have asked themselves this question over the past few years. The social space seems to be filled with primarily two groups. The small startup business that is doing social media because they can’t afford to pay for anything else for marketing, and…
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