Mar 14, 2012
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Inbound Marketing Strategies for Las Vegas Businesses
Earn Your Customers’ Trust | It’s Possible, Ya’ Know
When you compare paid advertisements to organic search results, 80% of all users neglect the ads and dive straight into those natural search results. Only 20% of users click on the ads. Why?
Have you ever been shark tooth hunting? There are so many instances when you are positive that you see a shark tooth, but it ends up being just another black shell. Those paid ads are like those black shells. They appear to be what we’re looking for, but they end up getting in our way and doing nothing to move us to our ultimate goal: finding that massive shark tooth or the most reputable business online that has the product or service we need.
Do you know why the #1 ranking on Google is reserved for the best business? That business earned it. People like them. They give the consumer what they want and when they want it. They are the shark tooth people have been searching for all this time. The key to becoming that business is inbound marketing.
What is Inbound Marketing?
Inbound marketing is a technique that focuses on motivating other people to vote for your business rather than trying to trick the search engines to vote for you. For example, 46% of all Internet users worldwide interact with social media, such as Facebook. Those users are sharing loads and loads of information back and forth with each other every single day, whether it be photos, articles, recipes, or whatever. The key to inbound marketing is finding a way to motivate people to share your unique product or service.
It can be difficult trying to come up with ways to pitch your business in a social-friendly way, especially with certain industries. What you want to focus on is spoon feeding your target audience information that they find worthy of reading and posting on social media outlets. Expert inbound marketing companies know how to do that.
Let’s say you sell toilet appliances. How in the world are you going to influence people to have an interest in photos and articles about toilet appliances? Well, inbound marketing professionals know how to take any product or service and put a social spin on it. They mold it with interesting, insightful, trendy, or even humorous information. They tell the consumer, “Sure, I sell stuff, but I’m a real human being too.” That is how you make an impression with both your target audience and the search engines.
Inbound Marketing in Las Vegas
Vegas is packed full of resources for an inbound marketer to take advantage of. For any business trying to establish itself or even survive in Las Vegas, it requires a little more than just a flashy website and a Facebook page that you update every week. You need POP! You need one of those giant hand claw things to start grabbing people and taking them to your front door. Inbound marketing in Las Vegas is an interesting game because of how much a marketing company has at its finger tips to use when combining any business’ products with the social realm.
There’s an interesting article written by Rand Fishkin of SEOmoz.org. In his article, The Brand of SEO and the Trend of Inbound Marketing, Rand says, “I’ve been a personal fan of the concept behind Inbound Marketing for a long time – that we should earn our customers’ attention rather than interrupting them by buying it.”
If you live in Las Vegas and you have eye balls, you are probably aware of the enormous amount of businesses trying to buy their customers’ trust. This is your opportunity to be unique and establish a trust-based relationship with consumers WITHOUT TRYING TO TRICK THEM. It’s possible and is also quickly becoming one of the fastest ways to rank in the search engines’ organic listings.
Businesses are budgeting more than twice as much for company blogs and social media marketing than they did in 2009. Inbound marketing in Las Vegas, when performed properly, is becoming the gateway to your business’ success. Hey, Google agrees. Isn’t that enough?