May 18, 2010
Step 2: Here is a website that I found for boat synonyms that takes it even further into different types of boats like sailing, military, small, historical and motorized vessels. This will give you a good list of words that you will want to use in your copy to assist in talking about boats.
Step 3: Another good way to improve the relevancy on your website is to use Google’s Wonder Wheel. This tool will show you other keyword phrases that Google thinks is relative to any given phrase. The screenshot below will show you the wheel for boat. You can use these other keyword phrases to write content about on your site to improve that your site is about boats. This tools is in the search tools on the left hand side of a search results page.
Step 4: One thing you can also look at is the Related Searches tool that Google gives to users to help them find things. As a publisher of content you can use this tool to understand what Google might also be showing users who are searching for your main keyword phrases. You will want to use these related searches to brainstorm additional type of content to put on your website.
The search tools that Google has given on the left hand side of their new layout on the search results page are valuable tools to understand what Google is putting in their index for your given terms for the last 24 hours or week or by location or any other thing that you can find to help you think of phrases that you could put on your website to increase its relevancy.