Nov 18, 2008
There are billions of people who use the search engines throughout the world to find anything they want with Google being the largest search engine being used. There are a variety of reasons why people use the search engines.
The 3 main reasons are:
- Informational – gather facts or info
- Emotional – satisfy a need or desire
- Emotional – solve a problem they have
Informational – people are constantly scouring the internet to find information on anything they want. The internet has become a medium to where no matter what you are looking for it has some type of information on it. As time goes by there is more and more content being added every second on numerous amounts of subjects.
The internet has made it possible for anyone to post their own content in what we call User Generated Content (UGC). Many internet companies have made it possible for people to add content as they have built platforms to do so. With the start of UGC the internet has never been the same and has allowed for the world to put its information on it.
Emotional – There are many searchers who are looking to satisfy a need or a desire. This is where a lot of people are looking for things to do for recreation, dating, meeting up with people they have not seen in a while, contacting and staying in touch with relatives and schoolmates, etc. This is where people use the internet to stay more social.
The internet is becoming more social and personal as more social networks are forming and communities are forming. The internet is a great place to find people that have the same likes and desires as you do. Many people have found their best friend and/or loved one on the internet.
Emotional – The great thing about the internet is it is a great problem solver. Millions of people turn to use the search engines to find things that will solve their problems. Everyone has them in some form or fashion and the internet is a great place to find answers to those problems.
As a business owner you can make products that solve peoples problems in anything. The great thing is that there is not a shortage of problems and with that in mind there is not a shortage of products and services that a business owner can offer to solve peoples problems.
Internet marketers must satisfy the emotional needs and emotional problems in which internet users have. Using words like how to, help, solution, discover, learn, tip, tools, how would, idea, and other terms are words that bring in these type of people searching.
Internet business owners must constantly think about how people use the internet and why they use it. This is the biggest thing to staying on top of your market and giving consumers what they want. Search engines are an excellent indicator to see what people want and what they are looking for.