Oct 3, 2008
Continually writing content and adding it to your website is invaluable. The more information you add on a continual basis shows that the company is a big growing company. Think of it this way, Yahoo and MSN constantly have new content and articles because they have employees in different departments who’s full time job is to write content in certain areas.
Why would some of the biggest companies in the world hire people to write content on a continual basis. It is because they want to grow and expand and that is one of the fastest ways to grow online.
These are huge companies and it shows. The more and faster a website has new information is a indicator of the size of the company. So if you want to look huge online then you must continually add fresh content.
Posting content on a schedule is the best thing to layout a plan for success. If you want to pick certain times or if you have a blog you can schedule the post to go out at a certain time. Scheduling to do something has proven to be the best method of success.
Look at when you get the most traffic to your site and publish new content during those times. This may vary depending on what type of business you are in. If you know when the majority of your customers are on your website then it would be a good thing to have new fresh content at those times.
If you blog using Technorati Tags then they get the most traffic Monday through Friday in the morning hours. So also remember when these other services get the most traffic to.
So in closing you will want to schedule for success. You control how much content you have on your website and the best way to do that is to do it on a consistent basis