Jul 31, 2008
Having an online business can help make any small business look like they are bigger than they actually are. One of the most important pages on a website is the “About Us” page. This is the page where a customer is looking to get a feel about your company. They will be looking for a variety of things.
Who is behind the website?
Customers want to do business with small businesses because they can get personal attention. Every customer has heard before that your happiness is important to us. This is where you have to let out your personal side of who you are and why you can be trusted.
Why should I trust you?
People want to do business with people that they can trust. You have to make them feel they are doing business with a real legitimate business. Giving a physical address and contact information is vital in helping customers trust you. Including your full name and physical address shows you have nothing to hide.
How do they make money?
If you are constantly offering free products or your prices are constantly lower than the mainstream then customers will be a little hesitant in purchasing. The about us page is where you can explain why you charge what you charge. Most importantly always talk about the value, not the price.
How long have you been in business?
This is by far one of the most important aspects individuals look at when purchasing from anyone. For example: do you know how long your doctor has been practicing or your mechanic working on your car. People trust people who have been in business a while. Explain how long you have been in business and your credentials.
How can I trust them with my information?
Explain why your company is a trusted company to do business with online. Especially when it comes to the internet people are always a little hesitant of putting their information online. Make your stand as to why your company is trustworthy.