Apr 29, 2010
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One of the most important things to having an effective web design layout is website usability. Website usability is the art of making a website easier to use for all types of users no matter their skill level with using the internet. Websites should be easy to use and navigate through instead of a chore to get though. The easiest thing for a web designer to do when trying to improve website usability is to “Eliminate The Question Marks” that users may have. Eliminate simple questions like:
- Is that clickable
- What is quick search
- What is a keyword
- What does that mean
- What should I do first
- Why is that there
- Where is…
- and many more…
- Showing off their reputation
- Building their brand awareness
- Getting a potential new customer
- Having potential customer want to share your site
- Or anything you would want them to do
If you are ever on a website and you have a quick “Huh” moment as a web designer then make special note as there will be quite a few users who will do the same thing. One of the biggest things that I have seen is that as more experienced web users we often take things for granted that we know what things mean and how to move around a majority or websites because we do it a lot everyday. The reality is that you have to keep in mind that there are a lot of users who will say what does that mean or can I do this? Everyone, even experienced users, have said these two questions at some time. As I always say it is best to make things “Dumb Friendly” or “Simply Stupid”.