By: Gaydon Leavitt On The Same Page? All companies have a unique personality, inside reality, philosophy and mission. When these unique elements of a brand are not communicated well, the outcome is the – Vague Selling Proposition In a nutshell, the Vague Selling Proposition is “me too” marketing. You say what your competitors say, do what they do, and copy…
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You are a leader. You possess Integrity. You maintain your character under pressure and utilize ingenuity to see beyond the obvious limitation. You dream. You create vision in others who then see your dream. You are a leader. You possess Accountability. You can laugh with the best of them. And your homemade humor isn’t half bad. You do not place…
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By: Mike Green Is Your Website A Success? Determining the effectiveness of a website can be a bit of a mystery at times. Here at Innovation Simple, we build fantastic websites for our clients, but know that’s just part of the eqation for success. The website must perform at a high level in order for it to be classified as…
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Your #1 Marketing Goal Your highest marketing goal is to produce leads, right? Maybe not. Really, leads are just a means to an end, to create a buying customer. But customers aren’t the end goal either. In fact, neither are transactions or even revenue. The purpose of marketing is to help you reach the purpose of your business. And for…
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Provo, Utah: The Marketing Landscape Provo, Utah is a very dynamic locale. Huge economic potential walks in and out of the city each year by virtue of Brigham Young and Utah Valley Universities. These two institutions are KEY in Utah’s: Economic Growth Business Leadership Technology and Marketing Focus Economic Growth Utah has one of the strongest economies in the nation…
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There are 4,912,843 product lines related to the automobile washing industry. (Source: United States Census Bureau 2007 http://www.census.gov/econ/industry/products/p811192.htm) Sales tip #1 People have options With nearly 5 billion car cleaning or polishing products infused into the market, how could the owner of this vehicle have missed his opportunity? Perhaps he had no access to running water. Or perhaps there was…
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By: Mike Green Your Unique Selling Propostion A term you’re probably familiar with in the business world is USP or Unique Selling Proposition. If written correctly, it establishes the areas of your company, brand, product or service, that sets you apart from your competition. Understanding this concept is key to developing a lasting company who will find success regardless of…
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How Does Social Media Tie Into SEO? Here at the office, we’ve talked a lot about SEO lingo and which terms are becoming more and more improper to use on a daily basis. “Link building” is one of those terms. Many of us in the SEO industry, including myself, have written articles on subjects like “Link Building in 2012” or…
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The Best Kept Lead Generation Secret – Continued As promised in last week’s post, today I’m describing a foolproof way to create natural partnerships in a simple predictable way. If you haven’t yet read part 1, please start there so today’s post makes sense. Step 1 – Fire! …Ready, Aim I call this “Trial by Fire”. Jump in with both…
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Begin with this question: Does your marketing plan contain strategies to create a strong company culture? Within your business niche, competitive advantage doesn’t just show up on your doorstep knocking. Rather, it requires a cohesive, strategic, marketing plan which is creative in its design and successful in its implementation. Strategic marketing must first be fostered inside of your company utilizing…
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