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When it comes to making your mark on the World Wide Web, a website is easy to build and put onto a server. Literally, anyone can have a website up and running after purchasing a domain name and hiring a professional web design agency like Innovation Simple.

You don’t have to look far in the news to see a story about a company that let it’s guard down and ended up getting hacked, having their site defaced, or worst of all losing customers data to hackers. Continue Reading »

If you are a business owner, you need a good logo. If your current logo was created by an amateur artist, you probably don’t have one. And even if you did hire a professional graphic designer, you may be disappointed with the results.

Everyone in the world knows about YouTube these days, however some may not know the exponential growth that YouTube has experienced. Over the last 6 years YouTube has gone from very short videos to now movies.

According to Wikipedia, a logo is a mathematical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to Continue Reading »

To reap increased profits from your website, one of the most crucial things you need to manage is to track ways to increase conversions. In internet marketing terms, conversion is when visitors to your site execute whatever action you’re hoping for, such as signing up for your newsletter, communicating with you for a quote or buying your product. Continue Reading »

Things are being done in this world fast. Technology runs faster than we can. Sometimes it may seem hard to stay with it, but it’s the best way to keep a website active. Make sure you always update your website’s info. Whether you’re updating because of world news, or you’re updating because of personal issues, keeping the viewer/customer notified is always important. Continue Reading »

Businesses hoping to succeed in the modern world must pour their energies into the Internet. With passing trade moving off the high street and heading online, companies need to have a good online marketing plan. The most vital thing to become successful in running profitable online business is marketing. Your website will not be Continue Reading »

With the buzz around the internet marketing community with the latest big update from Google to their algorithm dubbed as Panda aka Farmer update, Google has come out with some guidelines in producing high quality websites. Continue Reading »

When asked “how many people use websites?” at any occasion in 2011 everyone will raise their hand if they are in the United States. So the next question is “why do people use websites?” and why are they so important in the reputation of a company? In this article we will discuss some of the important reasons on why companies should focus their time, money and energy into their websites.