Author Archive

We Have A New Software Engineer

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Innovation Simple is continually growing in order to adapt to the ever changing market of web design and web development. The technology industry is growing at a rapid pace and Innovation Simple is on the cutting edge. We have hired a new software engineer named Continue Reading »

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Decisions, Decisions, Decisions

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The other day, a friend of mine went to Office Max to buy some paper for his office. When he arrived, he realized that this would be an interesting purchase because of the various options that were available to him by Mr. Max himself.

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Google's Huge Algorithm Improvement

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Google is best known in the world as the #1 search engine to find high relevant information at a quick pace. Google continues to make small changes to the algorithm frequently but there are times when they launch an update to their algorithm that is a big change. This last week Google launched an update to their sophisticated algorithm that will affect Continue Reading »

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We Hired A New Creative Director

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Innovation Simple prides itself on being a highly reputable custom web design agency and recently we have hired a new Creative Director, Wade Wixom, who will manage all of the website designs. Wade Wixom is an experienced Continue Reading »

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Google Looks At Social Data For Ranking

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google and bing logos
Google’s Matt Cutts has confirmed recently that Google is now looking at Twitter and Facebook links and profile reputation as ranking signals mostly for realtime search but also now for web search results. In May of 2010 Matt Cutts said that Google did not look at Twitter or Facebook links as signals for rankings which they did not at that time. Now in December Google’s Matt Cutts has made a video on the Webmaster YouTube Channel where he is saying that they do.

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Beware of the "Unlimited Hosting Plan"

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The Primary Issue

5 years ago (or so), unlimited hosting was virtually non-existent. The reason it was non-existent is because there is a finite amount of traffic and space that a web server can handle. Fast forward to 2010, all major shared hosting providers have “unlimited hosting plans”, however, there is no change is the way that hosting works. There is still a finite amount of disk space and bandwidth that a server can handle (even a cloud server). Continue Reading »

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Consistency Is Key In Marketing

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In marketing, there is a wide variety of fatal mistakes that small businesses commonly make. Perhaps one of the most common is inconsistency. A lot of small businesses make this mistake in that their corporate identity does not match or follow the same design or message as does the other marketing that they produce. We see it all over the small business world – logos that do not match websites and business cards that do not match logos. Too often, when you visit a company’s website, you feel like you may be at the wrong website because the identity is not consistent with the business cards you have in your hand nor the sign you saw on their building.

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Smartphones Taking Over In 2011

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google's mobile operating system android Smartphones are beginning to get more hype as time goes on and more and more companies are looking to sell more smartphones than ever before. Google has made huge moves in their mobile operating system Android. They went from having 30,000 activations a day to over Continue Reading »

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