Apr 30, 2013
By: Mike Green Marketing In Simple Terms I believe that most people think of marketing in simple terms. Telling people about your product through media, the internet, or print, to get them to buy it. While that certainly covers a portion of marketing, it does not define it as a whole. Marketing is more than push products on consumers. I…
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Apr 29, 2013
By: Mike Green . Is Your Marketing Campaign Effective? When starting a marketing campaign, you must always define what the success metric will be. The success metric will be your measuring stick to the effectiveness of your campaign. If done right, you can be sure that your marketing dollars are being spent wisely. Below I’ll share a few success metrics…
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Apr 27, 2013
By: Gaydon Leavitt Is there ROI in SEO? We are asked all the time, whether SEO produces ROI. This is a common question in many circles that I frequent as well as networking events that I attend with other business owners. Short Answer: Yes Long Answer: Depends on Industry Though the ROI for SEO is a long tail activity for…
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Apr 25, 2013
By: Gaydon Leavitt Most Popular CMS In 2007, WordPress was known as a blogging platform. In those days, we started to use it as a CMS. Today, only 5 years later, WordPress is the most popular CMS on the planet. WordPress Hacked 2012-2013 Ever since WordPress became a popular CMS, hacker attempts have been made on the software. On Mar…
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Apr 25, 2013
By: Gaydon Leavitt THE DEATH OF A STARTUP Dashed Hopes and Dreams How excited is an entrepreneur when he/she first gets started? Its a wonderland of possibilities for most and the hopes and dreams feel almost tangible as the entrepreneur contemplates their potential. Hidden deep inside of each small business and the dreams of each entrepreneur is a code that,…
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Apr 22, 2013
By: Mike Green Focus… Being strategic in your marketing is one of the biggest challenges a new business owner will undertake. Much like focusing the light of the sun with a magnifying glass on an ant (I’m not the only one at camp that did that, am I?), the focusing power accomplishes the task much faster and more efficient. If…
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Apr 19, 2013
By: Gaydon Leavitt *Image courtesy of – hunter-ed.com What You Aiming At? One of the most common mistakes in marketing is the lack of definition of the conversion target or goal you want from the audience you have chosen. Articulating the goal and leading the target audience to it, greatly influences the effectiveness of any marketing effort. However, depending on…
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Apr 15, 2013
By: Mike Green Utah Is Where It’s At When you think Utah likely a few things come to mind: Mormons, Utah Jazz basketball, National Parks, and snow skiing to name a few. But did you know that Utah is increasingly being seen as a major player in technology? Below I’ll outline a few factors that have transformed this otherwise quiet…
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Apr 11, 2013
Scott Christofferson Pin That! You’ve heard about Pinterest, right?! Of course you have. Pinterest is all the rage. It’s visual, it’s addicting, it’s cool. A year or two ago the platform went from 1 million users to 150 million users within six months . . they must be a on to something! Pinterest is everything that Flickr should have been…
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Apr 11, 2013
By: Gaydon Leavitt Cutting Edge Hosting Innovation Simple’s growing initiative to become the most admired marketing company for small businesses is greatly influenced by its effort to be the leading marketing company embracing technology. As of April 15, 2013, Innovation Simple is offering Solid State Drive (SSD) web hosting. SSD is the fastest form of hard drive in the world…
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