Nov 27, 2012
In this post, I want to share how you build a rockstar social media following on social media sites. Brand building is a huge part of social media marketing. I will break this down into 6 steps. Step 1 Identify the top goals for the social media strategy. Goals could include (but are not limited to): engagement, number of followers,…
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Nov 26, 2012
Why We Launched Provo? When we were discussing how to move our company forward with a greater foothold in northern Utah, we were discussing two primary markets: Salt Lake and Provo (or Utah County). Human Capital The main reason that we chose to go to Utah County was human capital. We had better access to talent in Provo than in…
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Nov 25, 2012
Inbound Marketing vs. Internet Marketing A lot of SEO’s mention the importance of practicing “unique” inbound marketing activities and thinking outside of the box when performing research, writing content, and building links to that content. For some reason, Internet marketers have put their heads in the sand. Where has the personality gone? Where is the genuine human-to-human interaction? Inbound marketers…
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Nov 24, 2012
Keeping Up with Your Audience Pinterest is the third most popular social network in the United States, offering marketers a variety of opportunities to extend their business and get a larger reach to a greater audience. For those with limited time, there is good news. In this post I will share 3 powerful Pinterest marketing tools that are absolutely free!…
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Nov 23, 2012
Why Social Media Why would you consider something like social media for your business? Many seasoned business owners have asked themselves this question over the past few years. The social space seems to be filled with primarily two groups. The small startup business that is doing social media because they can’t afford to pay for anything else for marketing, and…
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Nov 22, 2012
Be Number 3 “Be the BEST in THEIR World” We’ve made it. All the way to the 3rd “B” of marketing which is “Be the BEST in THEIR World”. You’ll notice that I didn’t say, be the best in THE world. You only need to be the best in your customers world. So, how do you do that? Become the…
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Nov 21, 2012
Dive in. Get networking and grow your business. Great, but what is networking? Let’s begin with what business networking is not. It is not purchasing a list of leads, cold calling them, and touting your business prowess. There is no short road to networking. Its getting out of the office. Its getting to know people, establishing trust, and finding a…
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Nov 20, 2012
In this post I would like to share 3 tips on how you can better socialize your website. The 3 tips are the following: 1) Add Social Sharing to every page/blog 2) Add Social following to your site 3) Social toolbar Add Social Sharing One of my favorite tools that you can use to accomplish this real quickly is the…
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Nov 19, 2012
The more creative you get with your marketing, the more attention you will attract to yourself. In this post I would like to share 3 tips to make your marketing more creative! Create an amazing blog. When I talk about creating a blog, its not just any blog that you want to have. You want a blog that grabs people’s…
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Nov 18, 2012
Too Busy for Twitter? We talk to businesses about the importance of keeping up with the evolution of communication. Regardless of what business you are in or social circle you roam, communication is the key element to succeeding in your venture. Yet, almost universally I hear from business owners that they are “too busy for Twitter” or “just don’t get…
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