Jan 10, 2012
Google Goes Social with Search plus Your World Google Keeps Getting Better and Better Google is almost a part of our DNA. We use it so much because it usually provides exactly what we’re looking for. What Google has never before implemented into its algorithm, until now, is a more “personal” touch. For example, if I were to search for…
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Jan 9, 2012
Pay-Per-Click Versus Search Engine Optimization What Are PPC and SEO? Two search engine marketing strategies for generating visits from search engine users include PPC (pay-per click) and SEO (search engine optimization). The SEO strategy can enable a website to rank well for selected search queries within the main search results. PPC advertising is used to drive targeted traffic to the…
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Jan 7, 2012
2012: Search n Social Mashable Business published a great article with an Infographic from M Booth and Beyond. *Infographic courtesy of M Booth and Beyond Ramifications for 2012 This trend is not new. Forester Research predicted the internet and interactive media to dominate all forms of marketing in business by 2012 – and here we are. This year looks to…
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Jan 6, 2012
Innovative Web Design for Utah Businesses Today’s Competitive Online World If you are a business in Utah and have any knowledge of today’s competitive online world, you will agree that owning your own distinct website that stands out from the crowd is imperative for the stability and soundness of your business. Any astute businessperson wishing to make his or her…
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Jan 6, 2012
Advantages of Embedding Videos to Your Website Why Use Videos on Your Website You know how people say, “A picture says a thousand words?” Well a video says 10,000. Using videos on your website can greatly enhance the consumer experience. It’s a new Internet age, and with it comes a mass of video-rich websites. It seems as if everyone is…
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Jan 5, 2012
Going Local with SEO | Dominate Your Region Defining Geographic-based SEO Geographic based SEO is the method of targeting website content towards very specific geographic regions. Explanation of Local SEO Are you optimizing your website for a specific country, state, or city? This is called geographical targeting. For example, if you design logos locally for people in New York City,…
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Dec 28, 2011
WordPress Plugins to Help With SEO With the numbers of existing blogs surpassing 120 million, how do people find YOUR content on the Internet? The key starts with great search engine optimization (SEO), an art and a science that helps search engines discover your content and understand how relevant it is to specific search queries. Today, WordPress has become one…
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Dec 19, 2011
Internet Marketing | The Way of the Future What is Internet Marketing? With the rise in the number of people who are using the Internet, new marketing channels have opened up, making way for more cost effective lead generation strategies. The Internet has become an increasingly important influence on the lives of everyday people, in some ways even overtaking television…
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Dec 17, 2011
Top 20 Industries Based on Profitability When doing business with other businesses (B2B), its important to note what types of verticals or industries will provide the best market for your product. The data below represents the top 20 most profitable verticals within the past 5 years. Compare this list to your marketing plan and evaluate whether any of these verticals…
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Dec 14, 2011
How to Network Using Social Media Social media and social bookmarking are ways to transmit or share information with a broad audience. Any business has the capacity to benefit greatly from social media, but how? What are some ways that businesses can network with their desired audiences? Social media networking is an act of engagement. Groups of people with common…
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