Taking Advantage of Promotions One of the most basic ways to get more attention for your company is to offer promotions and deals. This is true across all industries. Travel in particular is a good example of this. Airfare and hotel companies offer great specials hoping to bring in more business, or at least attract more eyeballs. They’re obviously getting…
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Choose Your Marketing Firm Marketing is essential to get any company’s brand or product exposed to consumers. For a lot of businesses, it is a challenge to pick the right marketing firm/service that will fit the needs of the brand and the industry that a specific brand is trying to break into. Utah is no exception. There are dozens upon…
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Slogans 101 A slogan–a short, catchy phrase of about 5 words or less–is a crucial ingredient to any successful marketing strategy. Why so short, you ask? Make it Memorable This is definitely one of those “less is more” situations. In the media saturated world that potential customers call home, it’s absolutely vital that companies convey only the most important information…
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How is marketing executed in the world’s biggest sporting event Today is the first day of the 2014 World Cup, being held in Brazil this year. For those unaware this year’s world cup, the 20th world cup in history, is an event that occurs every 4 years, and is the culmination of national pride with the world’s most popular sport….
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Setting a Typeface Choosing the right font is possibly the most underappreciated art form involved in web design. We often underestimate the effect that fonts can have on the message that the words convey. When choosing a font for your website, keep these guidelines in mind: 1. Figure out the mood. Different fonts have different levels of “seriousness” associated with…
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Knowing Who Your Audience Is and What They Care About Successful companies know how important marketing is to businesses. The purpose of marketing is to identify and reach the specific people who are the most likely to become customers (a.k.a. your “target market” or “target audience”). Huge sums of money are spent every day in an effort to better understand…
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How Different Colors Make Us Feel and Why We Use Them in Design Welcome to Web Wednesdays! To start off the series, let’s take a look at one of the most crucial and noticeable aspects of web design: color. In any kind of design, color plays an enormous role in setting a mood and conveying a message. Different colors call…
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Nuru International If there’s one thing that social media has taught us in the past ten years, it’s that the best type of marketing is viral marketing–when something is so “catchy” that people want to share it with their friends, so you don’t have to. This has completely changed the way companies create marketing campaigns, putting a greater emphasis on…
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Technology is changing our world. And with that change comes positive and negative effects on the consumer and the business. One of the more common technology changes that we have seen a lot of in the past few years is hardware changes. Sometimes you might not notice a change in an upgraded product’s hardware. But other times you can’t miss…
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City of Angels Something about Northern Utah, particularly the Provo/Orem area and Salt Lake City, seems to be extremely conducive to the “International Development” field. BYU and the University of Utah pump out scores of graduates every year who are just itching to either start or join a project that is determined to end world hunger, provide clean water, or…
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