Bling for Fit People Have you seen ads for LG’s new Lifeband Touch? It’s pretty awesome. You use it to control your music, to be notified of calls and texts, and to measure the amount of exercise you have done. Why is this such a big deal? Well, let’s look at some of the implications that are hinted at in…
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Scott Christofferson Keep Reading, Social Media Tips Ahead Everyone’s going to tell you you need to humanize your brand and tell your company’s story but I’m not sure all of that advice is good advice. In fact, I think it’s bad advice. David Spark, founder of Spark Media Solutions, wrote 50 tidbits of social media advice that I’d like to…
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What is your Internet marketing spirit animal? Great question. I’m not surprised you’ve asked yourself this soul searching question. I’ve often pondered on the answer to this conundrum. I have been thinking about this for quite some time. I have grouped Internet marketing into several spirit animals. I don’t have a quiz for you to decide which one you are….
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Dearest Blog Readers, You are losing money. I was working with a small company just last week and realized that a lot of businesses are tripping right off the starting gate. They focus on a linear selling model that works pretty decently. The problem I have found is most companies pour all of their energy into finding new leads. Once…
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This is not a political post. I know nothing of how to run an economy on a national scale. This post is about marketing. This post is about paid advertising and marketing efforts. Marketers are almost all in agreement that you must spend money to make a profit. It seems contradictory, but well-spent money on marketing efforts will bring cash…
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Creative Cloud vs. Creative Suite Design professionals around the world can relate to the feeling of anxious anticipation when the newest version of Adobe’s Creative Suite is about to be released. It’s like an album drop from your favorite band, except cooler because you can make awesome stuff with it! Now though, all that has changed. Rather than release its…
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Kings of Creative Design For decades, Adobe has been the big name in creative, digital production. A few years ago, just about every professional in the industry was using Adobe products, or was at least familiar with them. Nowadays, in a world where photography, video production, and web design are not just for the pros, Adobe has caught on with…
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There is a fake ad circulating the Internet right now about a Huvr Board. The actor who played Doc Brown in Back to the Future steps out of the infamous time travelling car with a hoverboard in his hand. He hands the board to Tony Hawk, Moby, and other famous figures who testify to the authenticity of the board. The…
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Is there such a thing as an unbrandable product? Today we will explore a couple products that are close to unbrandable. We could of course brand them and sell them. Let me know how you would brand the following: Deluxe Toilet Plunger (chrome plunger with a leather handle) – You are a man of luxury. Everything you have is luxurious….
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It’s a Beautiful Life This is what you might call the “miscellaneous” category when it comes to blogs — a little bit of food, a little photography, maybe even some fashion tips. While trying to track down the 7 most well designed lifestyle blogs I came across some of the most talented and interesting people on the Internet. Whether you’re…
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