Archive for the 'Conversion Rate' Category

Conversion Rate Optimization (CRO)

What is it, Why does it matter, How do I do it? The goal of all marketing is to turn potential customers into paying customers, it’s that easy! But when it comes down to it the process of turning potential customers into paying customers is much easier said than done. That’s where Conversion Rate Optimization (CRO) comes into play. Simply…
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Potato Salad and Millennials

How to Harness Viral Content for Your Business Hello, welcome to America. This is a land where entrepreneurs run rampant and potato salad raises over $50,000 on Kickstarter. That’s right, everyone’s favorite picnic side dish garnered 50k from almost 7,000 backers. Why on earth would this happen? The campaign, which started out as a joke, became viral. News outlets reported…
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#1 in Google and in Good Shape: An Analogy

Reaching the top of Google’s search engine is a lot like losing weight. You can’t just hop into the gym twice a week for 20 minutes, lift weights, drink protein shakes, and expect to lose weight. Reaching rank #1 in Google requires patience. But you’re not worried about that. You’re a professional and you know that all good things take…
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Marketing is Like High School

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By: Mike Green Marketing In Simple Terms I believe that most people think of marketing in simple terms. Telling people about your product through media, the internet, or print, to get them to buy it. While that certainly covers a portion of marketing, it does not define it as a whole. Marketing is more than push products on consumers. I…
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Simple Marketing Success Metrics

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By: Mike Green . Is Your Marketing Campaign Effective? When starting a marketing campaign, you must always define what the success metric will be. The success metric will be your measuring stick to the effectiveness of your campaign. If done right, you can be sure that your marketing dollars are being spent wisely. Below I’ll share a few success metrics…
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Website Conversion

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By: Mike Green It’s All About Conversion Establishing a clear funnel for the visitors to your website is one of the trickest parts of effective web conversion. This doesn’t just apply to e-commerce websites, but also to those who are establishing themselves as thought leaders or service providers. One of the largest challenges as a web design company is harnessing…
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How to Pick Keywords – Ask Your Customers

How to Pick Keywords – Ask Your Customers Every business wants to rank well on Google. The higher the better. What’s harder to determine is where to rank well. True story – I did some consulting work for an accounting firm. Before I arrived, they hired a big name SEO company, paying $4,000 per month earning them the number one…
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Website Metrics that Matter

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By: Mike Green Is Your Website A Success? Determining the effectiveness of a website can be a bit of a mystery at times. Here at Innovation Simple, we build fantastic websites for our clients, but know that’s just part of the eqation for success. The website must perform at a high level in order for it to be classified as…
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What to say | How to say it

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Words Matter In politics words matter. In fact, in politics, words seem to be at least 50% of the game. In handling marketing for small businesses, one of the most common issues that we encounter is that they don’t know how to talk about themselves. That is such a bit problem because 50% of marketing is what to say and…
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