Disclaimer: If your company can’t afford to take risks, this won’t benefit you. Otherwise, proceed with an open mind and learn about implementing a guerrilla marketing campaign. As risky as it may be for a small company to make some noise in its respective city or region, some industries such as financial and insurance services should avoid this. Guerrilla marketing…
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Marketing in 2013 In a world where most people are “connected” for a good part of the day through Facebook, Twitter, Instagram and other social networks it should be no surprise that a solid online marketing strategy is essential for every business. Without online marketing, you are losing precious, FREE advertising that could lead to hundreds, or thousands or even…
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As social media and online engagement between friends and family increase, the type of content we share among each other has molded into several different categories. With so many topics, articles and YouTube videos on the Internet, what drives an individual to share particular content with someone else? Here are some types of posts and content that we may be…
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1) Email Marketing The number one reason for why this tactic works is because of the fact that it still generates sales, influences customers and boosts brand recognition. For this marketing tactic, companies should provide customers with information that is resourceful and relevant. Contests, coupons, and other special offers can also create good support with your contacts. Don’t forget that…
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By: Mike Green How Are You Connecting? 2013 will be a maturity year for the Internet Marketing industry. As referenced by this excellent post by one of my colleagues, the internet marketing industry is becoming more about people and relationships, and less about “optimization” for Google’s algorithm. In spite of marketing being an integral part of every day human interaction,…
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Too Busy for Twitter? We talk to businesses about the importance of keeping up with the evolution of communication. Regardless of what business you are in or social circle you roam, communication is the key element to succeeding in your venture. Yet, almost universally I hear from business owners that they are “too busy for Twitter” or “just don’t get…
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The Essentials Whether you are just starting a new business or looking for ways to grow your existing business, having an online presence in today’s market is essential. As search engine results become more static and less dynamic, business owners in all industries are realizing more and more that establishing a digital presence online is a key part of a…
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Discovering Your Niche The most successful and effective way to approach marketing is to understand your customer. You will often here the word “niche” when marketing is discussed. A niche is defined as “a distinct segment of a market”. Once you’ve discovered your niche, you can then put into place a plan to convince the customers within that niche to…
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3 Key Elements Generating leads online for your business can be a very difficult and expensive process, unless you know what your doing. The same applies to actually converting those leads into sales. There are a few key elements to making sure your lead-to-sale conversion rate is good and supporting your business model the way it should be. Here are…
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What’s Your Point of View? For many, online marketing is still considered dangerous waters they dare not enter. For those of us who are having tremendous success in the world of online marketing, we say, “Come on in, the water’s fine!”. Today we are going to look at 6 common myths about online marketing: Myth #1 Online Marketing is too…
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