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The Effective Combination of PR and SEO in Today’s World

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PR and SEO have once been isolated from each other in terms of how they function. With modern technology, PR and SEO have become nearly identical goals- to gain earned media. In both cases, they need relevant, informative and newsworthy content for each to functionally produce an outcome. A few ways that PR and SEO can work together are included…
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Get to the Point

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Scott Christofferson Be Careful of Too Much Hype After weeks, months or even years of developing a new product or service it’s only natural for a company and its employees to be excited about the product launch – because with time and dedication it has become their baby, their pride and joy. And of course they want the public, their…
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E-mails in Press Releases

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When writing a press release do not include an e-mail address in the body of a press release because it will be written over with a message to indicate that the address has been protected from spam bots. The reason press release companies do this is to protect their service and customers from spammers and those harvesting e-mails. The contact…
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