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Advantages Of Online Publicity

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Without any speck of doubt, during the current era the Internet has become the most used platform for communication. Today, majority of the people spend their work and leisure time in front of their computers on the Internet. As social networking sites replace meeting up with friends and searching the Internet for information rather than going through books becomes the norm, advertisers are seeing a huge potential for Continue Reading »

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Facebook vs. Google

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Facebook vs. Google

One of the big topics in internet marketing in 2011 is the “battle” between Facebook and Google. Google is admitedly scared of Facebook and undoubtedly wishes they had come up with Facebook. Currently, Facebook gets 1 out of every 3 clicks in the online media buy industry. In other words, in terms of buying ad space on other websites, Facebook is king! If you are a Facebook user, it would seem obvious at this point that the ads are prevalent and being purchased by small and large businesses across the world.
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Websites Need Continual Content

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Things are being done in this world fast. Technology runs faster than we can. Sometimes it may seem hard to stay with it, but it’s the best way to keep a website active. Make sure you always update your website’s info. Whether you’re updating because of world news, or you’re updating because of personal issues, keeping the viewer/customer notified is always important. Continue Reading »

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Consistency Is Key In Marketing

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In marketing, there is a wide variety of fatal mistakes that small businesses commonly make. Perhaps one of the most common is inconsistency. A lot of small businesses make this mistake in that their corporate identity does not match or follow the same design or message as does the other marketing that they produce. We see it all over the small business world – logos that do not match websites and business cards that do not match logos. Too often, when you visit a company’s website, you feel like you may be at the wrong website because the identity is not consistent with the business cards you have in your hand nor the sign you saw on their building.

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Creating A Business Networking Event

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The Twelve Step Program… Creating an Event worth drinking to!

Business events serve many a purpose; it could be to celebrate a business milestone, welcome new staff, launch a sale or simply spread some good will. Whatever the occasion, when you can’t afford an event planner and publicist, there are 12 simple steps to make sure your event is memorable and successful. Continue Reading »

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Basic Branding Tips

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The Quick Guide to Finding Your Market Position

Your brand is the intangible feeling customers get when they view your products or use your services. Like it or not, every business has a brand, it might just be “amateur”. Finding your market position isn’t brain surgery, especially if you know your stuff. You might already have a premium brand without even knowing it. It might just take a little time thinking about it to bring it to life properly! Continue Reading »

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Lack of Advertising

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There are many companies that are constantly being cautious of how they are spending their money especially when in a recession. According to a study conducted by Ad-ology, Continue Reading »

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Tree Like Structure

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At Innovation Simple, we recommend and consult our clients to typically create a “tree like structure” with the layout of their website pages/links.

This means that the user comes in to the home page and is generally given a few options to try to filter them to the correct portion of the website for their needs. After the user finds themselves in that place, they then get more options related to that topic. After they click another link, then it gets deeper into that topic, thereby creating a tree-like structure as briefly shown below (image by Wikipedia): Continue Reading »

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Every Marketer Should Ask Themselves

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Every marketer should ask themselves several questions when they are putting together a marketing plan for any type of business especially their own business. Here are some questions that you should constantly be thinking about as a business owner as well: Continue Reading »

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