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Closing Ratio

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Tracking your sales and how much traffic it takes to receive those sales are important numbers to know when trying to improve. This is known as your closing ratio. Your closing ratio is a measure that tells you your percentage of closes relative to your total attempts. Basically telling you how many people it takes to get a sale. Continue Reading »

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Writing About Us Pages

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Having an online business can help make any small business look like they are bigger than they actually are. One of the most important pages on a website is the “About Us” page. This is the page where a customer is looking to get a feel about your company. They will be looking for a variety of things. Continue Reading »

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Layout The Benefits

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When you are writing content for your website and explaining your product, readers are always looking on how it will help them. If you go on and on about all of the features that your product has like its ingredients, unique chemical properties, or state of the art material, people are still going to make a decision on “how will this make my life easier”. Continue Reading »

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Types of Testimonials

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In marketing, testimonials are used a lot to help build credibility that there are other satisfied customers. It is human nature to want to see and care about what others are doing and saying. Have you ever driven by a really bad accident and seen mass amounts of people watching the scene or slowing down and not paying attention that they almost cause another accident. Continue Reading »

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Develop A Creative Edge

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In any business you have to create an edge as to why you are better than other competitors. This is especially true when you do business online. There is a lot of competition so you have to do your homework and create your niche in order to compete. If you have a totally unique product on the market then it is something you really don’t have to worry about because the product is the competitive edge. Your company has to show off their best qualities.

Here are some examples of what your edge could be: Continue Reading »

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Observe The 4 K's

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Writing content for advertisements is something that every business must do. Whether for a newspaper, a magazine, a radio ad, or online it is something business owners are constantly doing in their business.

There are some things that will help make your ad stand out like a Continue Reading »

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4 Ways to Grab Attention in Online Marketing

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Right now this blog has only 3 seconds to grab your attention. Why? Because we live we live in the “3 second generation” where online marketing must peak interest immediately or the reader will move onto something else. And if you’ve made it just this far than the blog has successfully surpassed the 3-second rule.So now that I have your attention let’s…
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