Doing Business Right, Building SEO.

May 24, 2016

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If you’re reading this blog, it’s likely that you have at least heard of SEO, and know of it’s importance in the world of business. SEO stands for search engine optimization and is an integral part of digital marketing. It is the process of maximizing the number of visitors to your website and  by ensuring that your website appears high on the list of results returned by a search engine. Essentially it boils down to visibility. How visible are you on the internet? How easy is it for people to find you on google? At Innovation simple, we do SEO, so we know the ins and outs. Here are some tips for the do-it-yourselfers.

Turning up the SEO

Many of you know what SEO is, but do you know how to use it? Here at Innovation Simple, we specialize in SEO and PPC, so we know the game inside and out, and we are constantly monitoring our clients success. We can do this with tools such as
Setrics as we constantly monitor where potential clients are coming from, and which ads, blog posts, and social performance platforms are funneling potential clients toward each business.


setrics


Next, we create new and interesting content for our blog posts, utilizing keywords which are carefully chosen for maximum compatibility with the company. This yields the results that each client wants. We understand how to use the tools to then make these blog posts and, subsequently, each website, more visible to those searching for potential services. We check each post with our client to be sure it is up to their standards.

Google Analytics

Some of these tools, aside from Setrics, use google console to send spiders to crawl web pages for google. This helps the website become recognized more quickly by the search engine. We use Setrics in place of google analytics because of the ease of data gathering. For those who want to go it alone, taking a few courses on how to read google metrics online might not be a bad idea.

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