By: Mike Green Focus… Being strategic in your marketing is one of the biggest challenges a new business owner will undertake. Much like focusing the light of the sun with a magnifying glass on an ant (I’m not the only one at camp that did that, am I?), the focusing power accomplishes the task much faster and more efficient. If…
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Scott Christofferson Pin That! You’ve heard about Pinterest, right?! Of course you have. Pinterest is all the rage. It’s visual, it’s addicting, it’s cool. A year or two ago the platform went from 1 million users to 150 million users within six months . . they must be a on to something! Pinterest is everything that Flickr should have been…
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Scott Christofferson Evaluate Your Routine Spring is here. Everything around me is changing and becoming new. Are you experiencing the same thing? Have you thought about your daily routine and how that may be affecting the way you’re implementing your marketing strategy? Take a moment and evaluate your routine. A few small changes may improve your performance. Analyze your day…
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Scott Christofferson The Debate Do you think that multitasking is useful? Does it work for you? Many experts believe that it might be the most detrimental method to actually getting work done. It also greatly depends on what you call multitasking and the type of work that you’re doing. Many businesses have this very question about their marketing. Should they…
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Scott Christofferson Conversion Rules Thought leadership is nice, reputation management is better, but the ultimate goal of providing quality content, searchable sites and digital marketing is to get clicks and conversions. Conversion is a natural result for sites with consistent traffic which is why driving traffic to your site is so important. More traffic means for conversion and more conversion…
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Scott Christofferson Good Content is the Best Content Good content marketing and writing for the Web takes some serious skill. Writing an interesting AND useful blog post is not easy. But you probably already know that. Once you post the article your work has just begun. The way you disseminate your content has taken a lot (maybe even years) of…
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Scott Christofferson Listen Up Being a good listener is essential to being an effective leader. And if you’re a business owner, marketing professional or sales person it’s really important. People want to be heard. They want to know that you know what they really want deep down inside. The only downside is that many times people don’t say exactly what…
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Scott Christofferson Online Marketing is Here to Stay Online and digital marketing has grown into something much more than just an optional feature of your marketing strategy – it has become a must for most businesses. Many small and medium sized businesses know they don’t need to have a social media presence just to have a social media presence, but…
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The Season of Love This love story starts in February (surprisingly enough) of 2003. A website called myspace (for all you young readers out there) was all the rage with teenagers, musicians, and artists of all kinds. It immediately gained the ire of most over the age of 25 due to its potty-mouthed content, but pioneered the industry nonetheless. Google…
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By: Mike Green Your Unique Selling Propostion A term you’re probably familiar with in the business world is USP or Unique Selling Proposition. If written correctly, it establishes the areas of your company, brand, product or service, that sets you apart from your competition. Understanding this concept is key to developing a lasting company who will find success regardless of…
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