Jonathan Rose SEO is Black and White Search Engine Optimization is an Internet marketing technique that helps to boost the visibility of a Web page in Google and other search engines. It involves adding the right tools and content to the right places on a website. That’s the simple definition, and it doesn’t need to get any more complicated than…
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Manners Matter When you were little your mother taught you manners that would help you later in life. “No elbows on the table,” “chew with your mouth closed,” and the ever famous “if you don’t have anything nice to say, don’t say anything at all.” These skills have helped all throughout your life and have even found their way into…
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By: Micheal Green The History of SEO The history of SEO might just go back a little further than many people think. The internet, and all that goes with it was not one single idea. It was not invented by one person on one day. The internet which we all know and love (and couldn’t live without) is the product…
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Scott Christofferson Be Creative You are a creator. You can create positive change within your company. No matter where your work space is – the corner office, a cubicle or the supply closet – you’re still a creator. You may not be a traditional artist but you’re creative and therefore a creator. Your job is to inspire people and help…
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Scott Christofferson GA is Essential Google Analytics may or may not change your life but it will definitely change the way you measure the effectiveness of your website. You’ll be able to see what pages viewers use to enter and leave your site, where they’re lead and where they come from to get to your site. By having this data…
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Scott Christofferson Don’t Meet Just to Meet You’re not really a fan, your employees are probably indifferent or negative about them, your friends are tired of hearing you complain about them, and there are only so many times your significant other can pretend to care about them. Whether you like it or not, if you are a part of any…
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Scott Christofferson You Need Quality Writing Writing is king. Good content equals loyal followers, work you’re proud of, better online rankings, and the list goes on. So what’s your source of writing skills? Mine is reading. I read, read, read. Blogs, newspapers, books, advertisements. When you read, you learn to write. The best writers read a lot. And I only…
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Scott Christofferson Social Media Prep Questions Social media is the new norm. You want to be involved and tell people about your business, but before you get in too deep it’s important to ask AND answer a few questions. I don’t want you to think that it’s terribly difficult or risky but I do want you to remember that you…
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Scott Christofferson Give Them What They Want A good rule of thumb with marketing also happens to be the golden rule. “Do unto others as you would have them do unto you.” In less philosophical-speak: If it isn’t interesting to you, then it isn’t going to be interesting to other people. Many advertisers waste their time on posts that have…
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Scott Christofferson Humor and Social Media It’s not a secret that we live in an age where social media no longer concerns just youth, but is reaching a larger and larger audience everyday. In fact, if Facebook were a country, it would be the 3rd largest country in the world! Who wouldn’t want the world’s “3rd Largest Country” to see…
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