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Basic Photography for Marketing

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Image Use for Businesses The marketing industry becomes more and more visual every year. Companies are spending less and less on saying something and more on showing it, making photography an even more vital part of the strategy. In other words, in an industry where image is everything, images are everything. While the internet is a great resource for finding…
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Choosing Fonts

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Setting a Typeface Choosing the right font is possibly the most underappreciated art form involved in web design. We often underestimate the effect that fonts can have on the message that the words convey. When choosing a font for your website, keep these guidelines in mind: 1. Figure out the mood. Different fonts have different levels of “seriousness” associated with…
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Giving Color a Context

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How Different Colors Make Us Feel and Why We Use Them in Design Welcome to Web Wednesdays! To start off the series, let’s take a look at one of the most crucial and noticeable aspects of web design: color. In any kind of design, color plays an enormous role in setting a mood and conveying a message. Different colors call…
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