Archive for July, 2008

Image Text – Alt Tags

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Search engines cannot read images so having a ton of cool graphic pictures means nothing to them. This is where you have to have alt tags to give the search engine some information in regards to what that picture is. Continue Reading »

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E-mails in Press Releases

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When writing a press release do not include an e-mail address in the body of a press release because it will be written over with a message to indicate that the address has been protected from spam bots. The reason press release companies do this is to protect their service and customers from spammers and those harvesting e-mails. The contact…
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Internet Explorer Fixes

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Internet Explorer PNG Fix

(1) Call or Upload this .htc file onto your server where your .css file is located.
(2) Call or Upload blank.gif to the same directory as the .htc and .css files.
(3) Call the following in your css file: img, div { behavior: url(iepngfix.htc) }
(4) Make sure that you specify the exact height and width of any .png image.

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Google Strategies

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“Go Live” Tips

* Have other relevant sites link to yours. * Submit it to Google (Innovation Simple can help you with this) * Submit a Sitemap as part of our Google webmaster tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages (Innovation simple uses XML Google compliant sitemaps for all of our SEO clients). Continue Reading »

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SEO Strategies

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Search Engine Optimization (SEO) is for people with a sincere desire to make money on the internet or get hit from the search engines such as Google, Yahoo, and MSN. Some of the criteria for Search Engine Optimization are:

* Domain Name * Titles * Meta Tags * Code and Structure * Content * External Links * Quality of hits * Quantity of hits Continue Reading »

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Code Redirects

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HTML Single File Redirect
Redirect 301 /olddirectory/oldfile.html http://yoursite.com/newdirectory/newfile.html

Directory Redirect in Apache
RewriteEngine On
RewriteRule ^olddir/(.*)$ http://domain.com/newdir/$1 [R=301,L]
OR
Redirect 301 /olddirectory http://yoursite.com/newdirectory/
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Robot File Help

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To block ALL bots from crawling all pages under a directory use the entry in your robots.txt file:

User-agent: *

Disallow: /private/

To block Google from crawling all pages under a directory use the entry in your robots.txt file:
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Web Languages

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CSS
Short for Cascading Style Sheets, a new feature being added to HTML that gives both Web site developers and users more control over how pages are displayed. With CSS, designers and users can create style sheets that define how different elements, such as headers and links, appear. These style sheets can then be applied to any Web page. The term cascading derives from the fact that multiple style sheets can be applied to the same Web page.

HTML
Short for HyperText Markup Language, the authoring language used to create documents on the World Wide Web.


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