Scott Christofferson You Don’t Have to Do Social Media Alone Social media is a world of its own which is why you and your company shouldn’t do it alone. Partnering with an agency that specializes in writing and online marketing will help you to make decisions and adjustments along the way that are right for you. Start out slow on…
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Scott Christofferson Choose Wisely People read what your business writes and says. Accept that now because it’s true. Sure anyone can throw some words on a page or document but what you really need is great writing, not just words on a page. So now that you know you need quality writing that has been edited really well you need…
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SEO Consulting in Utah Utah is experiencing one of those magical economic times where the growth is happening quickly, and somewhat behind the scenes. Many established businesses gutted their marketing budgets when the economy went south in 2007. Now, the smart ones, are plumping up their marketing budgets and are looking for a Utah SEO consulting firm to help them…
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New Website for The Murphy Door We had the privilege to work with a great client to build a website that would attract new buyers. The Murphy Door is a great product and we had the luxury of great people to work with while building this website. Paramount for the client was building a website that would be visually appealing…
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By: Mike Green The Hard Decision Staring back at me from across my desk sat a very capable, competent, prospective new hire for our company. There was only one problem. I knew she wasn’t right for the position we were trying to fill. As much as I wanted to make her an offer, I knew that it would not bring…
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Scott Christofferson Don’t Meet Just to Meet You’re not really a fan, your employees are probably indifferent or negative about them, your friends are tired of hearing you complain about them, and there are only so many times your significant other can pretend to care about them. Whether you like it or not, if you are a part of any…
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Scott Christofferson You Need Quality Writing Writing is king. Good content equals loyal followers, work you’re proud of, better online rankings, and the list goes on. So what’s your source of writing skills? Mine is reading. I read, read, read. Blogs, newspapers, books, advertisements. When you read, you learn to write. The best writers read a lot. And I only…
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Scott Christofferson Social Media Prep Questions Social media is the new norm. You want to be involved and tell people about your business, but before you get in too deep it’s important to ask AND answer a few questions. I don’t want you to think that it’s terribly difficult or risky but I do want you to remember that you…
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Scott Christofferson Give Them What They Want A good rule of thumb with marketing also happens to be the golden rule. “Do unto others as you would have them do unto you.” In less philosophical-speak: If it isn’t interesting to you, then it isn’t going to be interesting to other people. Many advertisers waste their time on posts that have…
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Scott Christofferson Yeah, Your Company Probably Needs a Facebook Page Getting your boss or company to buy into having a Facebook account may be tiring and frustrating. In today’s social media world, it seems that every start up company and business in leading industries are involved with customers and potential customers through the social media world. Not only does Facebook…
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