Author Archive

Business Building Blocks

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By: Mike Green Cart Before the Horse Many new businesses fall into the “cart before the horse” mentality by taking on too much too fast. When this happens they attract the wrong type of buyers for the stage of business they are at. Either the products are not fully developed yet, or the pricing model is undefined. This creates a…
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Choosing A SEO Partner

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By: Mike Green Choosing a SEO Partner That title makes this sound like a SEO dating website blog post. The reality is that choosing a Search Engine Optimization partner for your business is much like choosing a partner in life. One must tests your potential partner’s theology to be sure it matches your own. In the world of online marketing,…
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The Most Important Question: Why?

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By: Mike Green The Most Important Question Of all the questions you must answer when running a business, answering the question of “why” might be the key to success. Why do your customers buy from you? Why do they buy from you a second time? Why do your employees stay with you rather than find another job? Why, why, why….
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Company Culture: Core values

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By: Mike Green Core Values That Mean Something Having a clear set of core values sets the expectation level for both employee, and customer. The development process however, is usually not clearly executed. Typically, its approached by developing a committee of the management to develop a bloated document filled with platitudes in righteousness. Establishing core values is one of the…
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Google and Social Media: A Love Story

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The Season of Love This love story starts in February (surprisingly enough) of 2003. A website called myspace (for all you young readers out there) was all the rage with teenagers, musicians, and artists of all kinds. It immediately gained the ire of most over the age of 25 due to its potty-mouthed content, but pioneered the industry nonetheless. Google…
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Lance Armstrong and SEO

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By: Mike Green “ Cheating Your Way to the Top The last few years have been filled with stories of sports heroes who confessed that they cheated their way to the top. We all feel heartbroken and betrayed when we find out our inspiration isn’t all that inspirational. Similarly, many in the web marketing world try to cheat their way…
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Website Metrics that Matter

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By: Mike Green Is Your Website A Success? Determining the effectiveness of a website can be a bit of a mystery at times. Here at Innovation Simple, we build fantastic websites for our clients, but know that’s just part of the eqation for success. The website must perform at a high level in order for it to be classified as…
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Your Unique Selling Proposition

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By: Mike Green Your Unique Selling Propostion A term you’re probably familiar with in the business world is USP or Unique Selling Proposition. If written correctly, it establishes the areas of your company, brand, product or service, that sets you apart from your competition. Understanding this concept is key to developing a lasting company who will find success regardless of…
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2013 Year of Change

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By: Mike Green Bring On 2013 From all of us at Innovation Simple, we’d like to wish you a happy and prosperous 2013. We’re all hoping for stability in the economy and that the buyers return. In the meantime, its all the more important to make wise marketing decisions in 2013. We cannot rely on any factors other than our…
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Strategic Online Marketing

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By: Mike Green In the Jungle When I think of strategy, I think of the animal kingdom. Their entire life is based on being strategic. They live or die by it. It’s all about being stronger, faster, smarter than their competition and food. The perfect example of this is the lion and the gazelle. The lion knows he can’t out…
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