New Website for The Murphy Door We had the privilege to work with a great client to build a website that would attract new buyers. The Murphy Door is a great product and we had the luxury of great people to work with while building this website. Paramount for the client was building a website that would be visually appealing…
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By: Mike Green The Hard Decision Staring back at me from across my desk sat a very capable, competent, prospective new hire for our company. There was only one problem. I knew she wasn’t right for the position we were trying to fill. As much as I wanted to make her an offer, I knew that it would not bring…
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By: Mike Green Marketing In Simple Terms I believe that most people think of marketing in simple terms. Telling people about your product through media, the internet, or print, to get them to buy it. While that certainly covers a portion of marketing, it does not define it as a whole. Marketing is more than push products on consumers. I…
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By: Mike Green . Is Your Marketing Campaign Effective? When starting a marketing campaign, you must always define what the success metric will be. The success metric will be your measuring stick to the effectiveness of your campaign. If done right, you can be sure that your marketing dollars are being spent wisely. Below I’ll share a few success metrics…
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By: Mike Green Focus… Being strategic in your marketing is one of the biggest challenges a new business owner will undertake. Much like focusing the light of the sun with a magnifying glass on an ant (I’m not the only one at camp that did that, am I?), the focusing power accomplishes the task much faster and more efficient. If…
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By: Mike Green Utah Is Where It’s At When you think Utah likely a few things come to mind: Mormons, Utah Jazz basketball, National Parks, and snow skiing to name a few. But did you know that Utah is increasingly being seen as a major player in technology? Below I’ll outline a few factors that have transformed this otherwise quiet…
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By: Mike Green Marketing Magic As a SEO and Social Media company, we have a great time marketing our client’s business to both potential and existing customers. We get to discover all the little nuances that make a business unique. Discovering those small shades of uniqueness and honing them into a marketing message is something we’re excellent at doing. However,…
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By: Mike Green SEC Changed The Rules For Social A change was made this week in the rules for executives of publicly held companies. Up to this point, social media has been somewhat of a grey zone for public companies. The safety zone was within the official corporate accounts, but like many new companies, this wasn’t good enough. Those companies…
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By: Mike Green It’s All About Conversion Establishing a clear funnel for the visitors to your website is one of the trickest parts of effective web conversion. This doesn’t just apply to e-commerce websites, but also to those who are establishing themselves as thought leaders or service providers. One of the largest challenges as a web design company is harnessing…
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By: Mike Green Google’s Panda Update Pandas. Not something you’d typically think of when discussing a websites SEO efforts. In reality, it has everything to do with your website SEO. Of course I’m talking about the Google Algorithm update termed as Panda. Panda was first released in February of 2011 as a way to tighten the controls over those who…
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