By: Mike Green How Are You Connecting? 2013 will be a maturity year for the Internet Marketing industry. As referenced by this excellent post by one of my colleagues, the internet marketing industry is becoming more about people and relationships, and less about “optimization” for Google’s algorithm. In spite of marketing being an integral part of every day human interaction,…
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By: Mike Green Cyber Monday You survived turkey day and the subsuquent shopping frenzy known as “Black Friday”. After sleeping off your coffee binge, you geared up for yet another huge shopping day – Cyber Monday. Never heard of it? It’s the first work day after the long Thanksgiving weekend that has traditionally been a huge online shopping day. Retailers…
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Why Social Media Why would you consider something like social media for your business? Many seasoned business owners have asked themselves this question over the past few years. The social space seems to be filled with primarily two groups. The small startup business that is doing social media because they can’t afford to pay for anything else for marketing, and…
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Be Number 3 “Be the BEST in THEIR World” We’ve made it. All the way to the 3rd “B” of marketing which is “Be the BEST in THEIR World”. You’ll notice that I didn’t say, be the best in THE world. You only need to be the best in your customers world. So, how do you do that? Become the…
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Too Busy for Twitter? We talk to businesses about the importance of keeping up with the evolution of communication. Regardless of what business you are in or social circle you roam, communication is the key element to succeeding in your venture. Yet, almost universally I hear from business owners that they are “too busy for Twitter” or “just don’t get…
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It’s Just Like Riding a Bike I was reading a blog post by a friend who shared the all too frustrating, but very rewarding challenge of teaching his kids how to ride a bike. I remember many hours spent teaching my own kids how to ride a bike. Holding onto the seat, running behind them in a crouched down position…
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The First Thing You Need To Do Is Quit! In order to become successful in any venture, we need to learn how to quit. I know that seems counterproductive, but understanding the principle of quitting is one of the most important step to success. Seth Godin, a successful marketer and writer, explains in his book “The Dip” how pivotal it…
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Capitalizing on Current Trends Don’t sell ice in the winter unless you happen to be a very good sales person. The next “be” is about being timely. How are you capitalizing on the current trends in the marketplace. Your product development, web design, strategic partnerships, and marketing all need to have good timing and relevant messages in order to be…
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Discovering Your Niche The most successful and effective way to approach marketing is to understand your customer. You will often here the word “niche” when marketing is discussed. A niche is defined as “a distinct segment of a market”. Once you’ve discovered your niche, you can then put into place a plan to convince the customers within that niche to…
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What’s Your Point of View? For many, online marketing is still considered dangerous waters they dare not enter. For those of us who are having tremendous success in the world of online marketing, we say, “Come on in, the water’s fine!”. Today we are going to look at 6 common myths about online marketing: Myth #1 Online Marketing is too…
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