Performance Marketing Blog

The latest from the marketing managed team.

Innovation Simple Blog

May 21, 2014

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Hardware Updates: Who is really benefiting?

Posted in : General Marketing

Technology is changing our world. And with that change comes positive and negative effects on the consumer and the business. One of the more common technology changes that we have seen a lot of in the past few years is hardware changes. Sometimes you might not notice a change in an upgraded product’s hardware. But other times you can’t miss…
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May 21, 2014

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Adaptive Marketing for Summer Months

Posted in : News

Revamp your summer marketing strategy Summer is a fun time. Summer means more sun and (hopefully) more time on a beach you can’t pronounce the name of. Either way, summertime introduces interesting marketing dynamics to you and your business that need to be considered. Summer is the time most people travel and take vacation time. For the travel and tourism…
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May 19, 2014

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A Company with a Cause: Cotopaxi

City of Angels Something about Northern Utah, particularly the Provo/Orem area and Salt Lake City, seems to be extremely conducive to the “International Development” field. BYU and the University of Utah pump out scores of graduates every year who are just itching to either start or join a project that is determined to end world hunger, provide clean water, or…
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May 17, 2014

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5 Ways To Find New Blogging Ideas

Posted in : News

These days, it seems like pretty much everyone is blogging. From news organizations to universities to moms, blogs have become a primary way to communicate ideas and involve readers in a conversation. Because most blogs allow comments, writers can receive prompt feedback from their audience and share ideas immediately. Many people may want to create a personal blog but do…
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May 15, 2014

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Eating More Mindfully at Work

Posted in : News

If you work a 9–5 desk job, you may find yourself eating more throughout the day than you would if you were at home. Offices are social places, and at many jobs, there is always food around: bagels in the break room, the candy jar on your boss’s desk, cake for birthdays every Friday, the never-empty-soda-on-tap . . . It’s…
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May 14, 2014

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The ugly truth about pushy sales people

Posted in : General Marketing

First, a quick story … Getting your haircut is universally awkward for everyone, right? You go in and sit in this unusually comfortable chair and a stranger touches, washes, cuts, colors and styles your hair. And if that’s not awkward enough by itself you also have to come up with small talk to entertain your hairdresser with, because heaven forbid…
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May 13, 2014

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The Rise of Crowdfunding

Posted in : E-commerce

Crowdfunding is still a new phenomena in e-commerce. Recently, crowdfunding website Kickstarter celebrated its 5th anniversary. In 5 short years crowdfunding has become a compelling financial force that funds both startups and existing businesses alike. So my question is, what is crowdfunding doing in the world of business and e-commerce? Learn from crowdfunding Many of you may remember a little…
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May 12, 2014

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Entertaining Parallax Sites

Posted in : Graphic Design, Web Design

Next-Gen Web Design A few weeks ago I wrote about Sony’s new campaign, “Be Moved”, which uses a fantastically attractive parallax site design. That got me thinking, “I wonder what other companies use parallax sites?”. For those of you following along at home, parallax scrolling is where a site uses scrolling movement, the objects in back moving slower than those…
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May 9, 2014

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Collaboration – Essential to business success

Posted in : News

> Collaboration leads businesses to achieve their goals. As companies take the time to work through their problems together, different approaches and opinions lead to a greater perspective on the solutions ahead. Today, I want to discuss a few ways businesses should optimize collaboration to be more successful. 1. Make your meetings more effective Oftentimes in business meetings the real…
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