Apr 3, 2013
By: Gaydon Leavitt More Expansion… Where it Matters Most Innovation Simple already had a presence in Salt Lake City, but this presence will expand rapidly now with the expansion plan in place and the location to do so. Salt Lake City is already technically our most active office in terms of sales and client base, so we thought it most…
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Apr 1, 2013
By: Mike Green SEC Changed The Rules For Social A change was made this week in the rules for executives of publicly held companies. Up to this point, social media has been somewhat of a grey zone for public companies. The safety zone was within the official corporate accounts, but like many new companies, this wasn’t good enough. Those companies…
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Mar 28, 2013
Scott Christofferson You Don’t Have to Create Your Brand Alone The phrase “evangelism marketing” was coined by former Apple chief evangelist, Guy Kawasaki. For years since then companies have tried to let loyal customers create their brands for them and with the addition of social media in recent years – it’s working better than before. Because let’s be honest, the…
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Mar 27, 2013
By: Gaydon Leavitt Seeing is Believing In the midst of a super competitive marketplace, you have to have a CLEAR USP so that your target audience KNOWS exactly why and how you are different and how that unique contribution that you provide, will make a difference in THEIR life or business. The most effective way to communicate that USP is…
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Mar 26, 2013
By: Mike Green It’s All About Conversion Establishing a clear funnel for the visitors to your website is one of the trickest parts of effective web conversion. This doesn’t just apply to e-commerce websites, but also to those who are establishing themselves as thought leaders or service providers. One of the largest challenges as a web design company is harnessing…
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Mar 21, 2013
Scott Christofferson The Debate Do you think that multitasking is useful? Does it work for you? Many experts believe that it might be the most detrimental method to actually getting work done. It also greatly depends on what you call multitasking and the type of work that you’re doing. Many businesses have this very question about their marketing. Should they…
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Mar 20, 2013
By: Gaydon Leavitt Marketing: What is it? Some say, marketing is advertising – pretty much the same thing right? Some say that marketing is selling or they confuse the two. This old definition from just after the internet was created is also a great start to what marketing is but isn’t it confusing? Even after reading it, it sounds like…
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Mar 18, 2013
By: Mike Green Google’s Panda Update Pandas. Not something you’d typically think of when discussing a websites SEO efforts. In reality, it has everything to do with your website SEO. Of course I’m talking about the Google Algorithm update termed as Panda. Panda was first released in February of 2011 as a way to tighten the controls over those who…
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Mar 14, 2013
Scott Christofferson Conversion Rules Thought leadership is nice, reputation management is better, but the ultimate goal of providing quality content, searchable sites and digital marketing is to get clicks and conversions. Conversion is a natural result for sites with consistent traffic which is why driving traffic to your site is so important. More traffic means for conversion and more conversion…
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Mar 13, 2013
By: Gaydon Leavitt Exactly What I Needed I attend many networking events from Salt Lake City to St. George each month. Some are Chamber of Commerce lunches, some are Corporate Alliance breakfasts or lunches and some are just masterminds with multiple business owners wanting to get together and chat. One of the most powerful things I have gained from going…
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