Innovation Simple Blog

The Event Like many of you, business travel provides me with great learning opportunities. I frequently use them in my consulting and training as similes or metaphors. This one taught me the most. A few years ago, General Motors held a grand training for their prestigious Cadillac Division at the Ritz Carlton in Laguna Niguel, renown for customer service. The…
Continue Reading »

Content is King Blogging might seem tedious, but boy does it produce results! We at Innovation Simple have experienced heavy traffic flow from consistent blogging in the past, but nothing has compared to our 30 for 30 experiment. Take a look. Do Blog Posts Matter for Your Business? Add This Infographic to Your Site

Scott Christofferson Online Marketing is Here to Stay Online and digital marketing has grown into something much more than just an optional feature of your marketing strategy – it has become a must for most businesses. Many small and medium sized businesses know they don’t need to have a social media presence just to have a social media presence, but…
Continue Reading »

By: Gaydon Leavitt It’s SUPER Hard There is so much talk about social media, SEO, online marketing, branding etc. It has been a crazy online marketing world since early 2012 with major social media changes and major search engine changes. You have likely wondered how to navigate this space and have had a difficult time deciding who to listen to,…
Continue Reading »

By: Mike Green The Most Important Question Of all the questions you must answer when running a business, answering the question of “why” might be the key to success. Why do your customers buy from you? Why do they buy from you a second time? Why do your employees stay with you rather than find another job? Why, why, why….
Continue Reading »

Scott Christofferson Unacceptable I’ll be the first to admit that I’m not an authoritarian who exists to decide whether or not a word is real or completely made up. In almost any language, there is a complicated and imperfect process of deciding the correct form of a word and what variants are unacceptable and incorrect. Although many of these made-up…
Continue Reading »

By: Gaydon Leavitt Software: Major Marketing Key When business owners think of marketing, the almost never think of software. We use the word software to represent one of the 5 pieces in the marketing success formula for small businesses (and it applies to all businesses). When we say “software”, we mean the use of software to – Scale and Automate…
Continue Reading »

By: Mike Green Core Values That Mean Something Having a clear set of core values sets the expectation level for both employee, and customer. The development process however, is usually not clearly executed. Typically, its approached by developing a committee of the management to develop a bloated document filled with platitudes in righteousness. Establishing core values is one of the…
Continue Reading »

Scott Christofferson Be Social Starting your journey in the world of social media can be an intimidating step. Facebook has over a billion members and Twitter has about half of that. The audience is there but creating a social media presence for your company means that you’re starting something new and building your presence will take time and work. There…
Continue Reading »

What You Need to Know About Inbound Marketing Inbound marketing has been added to a lot of people’s vocabulary lately. Why? Because it encompasses what every business needs to survive: real marketing. Take a glimpse into the what, who, why, when, how, and where of inbound marketing. These basic fundamentals will not only give you insight into this necessary strategy,…
Continue Reading »