Performance Marketing Blog

The latest from the marketing managed team.

Innovation Simple Blog

Dec 25, 2012

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Expo: 10% Branding 90% Specific Niche Solution

Posted in : General Marketing

Recently, I read a LinkedIn inquiry seeking expertise in the creation of an Expo booth. I am sure many presenters have similar interests. Expos are amazing, noisy events proliferated with bright signs, moving parts, and a few sharply dressed reps. Looking at Expos holistically by purpose helps to successfully plan one. It’s simple. It’s all about clarity. Here are a…
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Dec 20, 2012

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Dec 18, 2012

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Do This and Experience Growth

Posted in : Small Business

In all of your doing, do this and experience growth. This tip can profoundly impact your success: Find time to be still. Moments of contemplation cause breakthroughs. Thinking is a good thing. “Thinking is the hardest work there is, which is probably the reason why so few engage in it.” –Henry Ford. Autopilot Because thought is the precursor to almost…
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Dec 17, 2012

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Marketing For Humans

Posted in : Internet Marketing Tips, Search Engine Marketing

By: Mike Green How Are You Connecting? 2013 will be a maturity year for the Internet Marketing industry. As referenced by this excellent post by one of my colleagues, the internet marketing industry is becoming more about people and relationships, and less about “optimization” for Google’s algorithm. In spite of marketing being an integral part of every day human interaction,…
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Dec 13, 2012

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Embracing "New" Marketing?

Posted in : Web Marketing

“New” Marketing? So what is the “new” marketing. Well, if you haven’t heard, the “new” marketing is – CONTENT MARKETING Except the thing about it is that it is really not that “new.” Content marketing is closely tied to the idea of “inbound” marketing. Inbound marketing is about attracting customers instead of convincing them. Outbound marketing works for many companies…
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Dec 13, 2012

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2012 Corporate AllianceCARMA Award

Posted in : News

Jeff Sherman, of Innovation Simple Wins 2012 Corporate Alliance CARMA Award December 6, 2012 St George, Utah: Winning this years Corporate Alliance Southern Utah CARMA Award, Jeff Sherman, VP Fulfillment at Innovation Simple, was honored at the Dixie Convention Center. The prestigious CARMA Award (Corporate Alliance Relationship Mastery Award) represents the voice of the southern Utah members in selecting who…
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Nov 30, 2012

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Online Shopping Statistics

Posted in : E-commerce

By: Mike Green Cyber Monday You survived turkey day and the subsuquent shopping frenzy known as “Black Friday”. After sleeping off your coffee binge, you geared up for yet another huge shopping day – Cyber Monday. Never heard of it? It’s the first work day after the long Thanksgiving weekend that has traditionally been a huge online shopping day. Retailers…
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Nov 29, 2012

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Insight to Digital Content

Posted in : Small Business

Why does digital marketing require quality content, human voice, and financial investment? Because content marketing including social media is highly sought after: 1) It’s the buzz, 2) It is affordable, and 3) It provides easy access to many people across multiple technological platforms. Consider digital marketing as a key dynamic of your well designed marketing strategy. How might you improve…
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Nov 28, 2012

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Brave the Crowd: 10 Speaking Tips to Fearless

Posted in : Small Business

Scenario: Your efforts have contributed extensively to company market share. Senior executives have invited you to present during an upcoming annual convention. When this happens to you, will you be ready? Will you be calm and collected, prepared to address the crowd? Or will your blood pressure go up! Many speakers likely experience dry mouth, a racing heart rate, and…
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