Scott Christofferson Listen Up Being a good listener is essential to being an effective leader. And if you’re a business owner, marketing professional or sales person it’s really important. People want to be heard. They want to know that you know what they really want deep down inside. The only downside is that many times people don’t say exactly what…
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By: Gaydon Leavitt Lead Flow = Insurance Nothing is more important in business than knowing that your business is in a strong financial position and poised to do what you want in terms of growth, milestones and goals. If I was a betting man, I would bank on leads every time over any other thing in business. Quality, predictable and…
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By: Gaydon Leavitt It’s SUPER Hard There is so much talk about social media, SEO, online marketing, branding etc. It has been a crazy online marketing world since early 2012 with major social media changes and major search engine changes. You have likely wondered how to navigate this space and have had a difficult time deciding who to listen to,…
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By: Gaydon Leavitt Software: Major Marketing Key When business owners think of marketing, the almost never think of software. We use the word software to represent one of the 5 pieces in the marketing success formula for small businesses (and it applies to all businesses). When we say “software”, we mean the use of software to – Scale and Automate…
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By: Gaydon Leavitt Are They The Same? A wise marketing millionaire and mentor of mine has said, “I define marketing as – helping people who need each other find each other.” However, it may have been said better by Peter Drucker who said, “The aim of marketing is to make selling superfluous. The aim of marketing is to know and…
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How to Pick Keywords – Ask Your Customers Every business wants to rank well on Google. The higher the better. What’s harder to determine is where to rank well. True story – I did some consulting work for an accounting firm. Before I arrived, they hired a big name SEO company, paying $4,000 per month earning them the number one…
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By: Gaydon Leavitt On The Same Page? All companies have a unique personality, inside reality, philosophy and mission. When these unique elements of a brand are not communicated well, the outcome is the – Vague Selling Proposition In a nutshell, the Vague Selling Proposition is “me too” marketing. You say what your competitors say, do what they do, and copy…
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Your #1 Marketing Goal Your highest marketing goal is to produce leads, right? Maybe not. Really, leads are just a means to an end, to create a buying customer. But customers aren’t the end goal either. In fact, neither are transactions or even revenue. The purpose of marketing is to help you reach the purpose of your business. And for…
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By: Mike Green Your Unique Selling Propostion A term you’re probably familiar with in the business world is USP or Unique Selling Proposition. If written correctly, it establishes the areas of your company, brand, product or service, that sets you apart from your competition. Understanding this concept is key to developing a lasting company who will find success regardless of…
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The Best Kept Lead Generation Secret The strategy I’m about to reveal is so simple, powerful, and obvious, it must be a secret. Why else would it be so underutilized? Done right, this method produces the best kind of leads, takes relatively little effort and financial investment, and continues to deliver a residual flow of hot inbound leads. But I’ll…
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