Instagram, a photo-sharing app created by Kevin Systrom and Mike Krieger, was founded in 2009 was revolutionized from elements of Foursquare and Mafia Wars, a popular game developed by Zynga. It came from nothing to one of the popular photo-sharing app in the world after just a few years. Instagram creates a community that brings many people together to share…
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As the weather and temperature around the country is changing to fall season, so has the downtown Provo feel and looks in the past few months. A new facelift that has been much needed for many years of Provo’s business district since been established in the 1800s. Allegiant Airlines, Provo City Center LDS temple, Nu Skin expansion, Utah Valley Convention…
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Jake Wixom Choosing the Right Domain Name In today’s world, it is not enough to have a great local presence as a new business. People rely so much on the Internet to get information that even if you are a local, mom-and-pops restaurant, you need to have a good web presence so that people can find the information they are…
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When researching your target market for your business, simplicity and efficiency is essential for most researchers. Each method has several data results and costs to perform the service will determine which method fits your business. Here are five basic market researching methods that are applicable in almost any work field. 1. Surveys Online surveys get unreliable data and response rates…
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Disclaimer: If your company can’t afford to take risks, this won’t benefit you. Otherwise, proceed with an open mind and learn about implementing a guerrilla marketing campaign. As risky as it may be for a small company to make some noise in its respective city or region, some industries such as financial and insurance services should avoid this. Guerrilla marketing…
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Jake Wixom The Key to Reaching an Audience Before you can expect to sell people on your product or service, you must know who your target audience is and what they’re looking for. A good business knows how to make their sales a positive experience for both parties. If you can correctly identify what your audience is looking for and…
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Your Employees They are smart. I don’t care where you work or what you do, they are smart. Depending on the type of work you do they may be differing types of intelligent, but like children, they will notice a lot of different things. What type of things? Why does that even matter? Take this typical children/parent scenario: a young…
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Staying healthy and physically fit is a luxury that most people can’t afford to include in their budget. Health clubs and gyms are struggling to retain members as customers are finding alternative ways to stay in shape instead of paying for a gym membership. Here are some marketing strategies for those wanting to generate more customers in the fitness industry:…
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Jake Wixom Economic Powerhouse In May of 2013, the U.S. Chamber of Commerce released its 2013 Enterprising States report, a study based on economic growth, business strength, and business income. The study took into account a number of factors in states across the nation, and one of the most consistent highly ranked states was Utah. The study ranked states on…
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Buyer’s remorse. It’s something we’ve all experienced and are eager to not experience again. So much so, in fact, that we as a society will spend hours, days, and weeks on end researching different product specs and deals just so we can feel justified in buying that 60” LCD screen. In lieu of this there is a phenomenon that has…
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