What This Obscure Holiday Means to Your Business To most of the country July 24th holds no real significance but another day to eat twinkies and kick back in the summer shade. But to Utahns and other western states, July 24th is Pioneer Day, a state holiday and commemoration of mormon pioneers first arriving in the Salt Lake Valley on…
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How The World Cup Landed Him in a Meme Frenzy You and the rest of the country howled and cheered in anticipation during the fateful US v. Belgium game of the World Cup last week. The U.S. came in as an underdog in every way but still managed to capture the hopes of millions. Despite the hype, the U.S. team…
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Although marketing concepts are relatively new, businesses have been using marketing strategies and mediums for ages Marketing is all about getting the word out and creating value for our customers, and as we took a look back at history, we found that marketing strategies have been used in places such as Ancient Egypt and Greece! Outbound marketing has been in…
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Image Use for Businesses The marketing industry becomes more and more visual every year. Companies are spending less and less on saying something and more on showing it, making photography an even more vital part of the strategy. In other words, in an industry where image is everything, images are everything. While the internet is a great resource for finding…
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Choose Your Marketing Firm Marketing is essential to get any company’s brand or product exposed to consumers. For a lot of businesses, it is a challenge to pick the right marketing firm/service that will fit the needs of the brand and the industry that a specific brand is trying to break into. Utah is no exception. There are dozens upon…
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Slogans 101 A slogan–a short, catchy phrase of about 5 words or less–is a crucial ingredient to any successful marketing strategy. Why so short, you ask? Make it Memorable This is definitely one of those “less is more” situations. In the media saturated world that potential customers call home, it’s absolutely vital that companies convey only the most important information…
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Knowing Who Your Audience Is and What They Care About Successful companies know how important marketing is to businesses. The purpose of marketing is to identify and reach the specific people who are the most likely to become customers (a.k.a. your “target market” or “target audience”). Huge sums of money are spent every day in an effort to better understand…
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What’s a Marketing Superstar? There’s a lot of misnomers about what it takes to be successful at marketing. Some companies throw money at the problem, some outsource to specialized firms and others pretend their marketing doesn’t need any help at all. If you fall into that last category, I invite you to reconsider. For marketing to be successful it needs…
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City of Angels Something about Northern Utah, particularly the Provo/Orem area and Salt Lake City, seems to be extremely conducive to the “International Development” field. BYU and the University of Utah pump out scores of graduates every year who are just itching to either start or join a project that is determined to end world hunger, provide clean water, or…
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The Most American Mexican Holiday Feliz Cinco de Mayo!!! It’s time to bust out the chips and queso, the guacamole, and that mariachi CD you got from the international music section at Barnes and Noble! But do know what this day is actually celebrating? Not what you might think… If you guessed Mexican Independence Day, you’re wrong, but you’re not…
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