Virality: “the tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another; the quality or fact of being viral.” (Oxford Dictionary) Any company or brand executive has dreamt of the opportunity to create something that goes viral, but for Brad Montague, the founder of Kid President, it was pretty…
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Scott Christofferson So you want to live the American dream do you? That’s good because if you’re in Salt Lake City, Utah you have a great chance of doing just that! A recent study says that children born in a low income family in Salt Lake City are more likely to live the American dream than anywhere else in the…
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Scott Christofferson New Year’s Eve is upon us again. December 31st rolls around every year just like clock work. It’s now the time we should be focusing on New Year’s Resolutions including (but not limited to): breaking bad habits and forming good ones, losing weight, gaining muscle, starting businesses, writing books . . you know, just the works. All of…
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When I first started using Twitter, I never thought how important it was to tweet daily and I never did figure out how to get followers. I always thought it was all about following other Twitter users and tweeting about various topics, hoping that someone would start following me. It never has turned out that way since I’ve used Twitter…
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When I first started using Twitter, I never thought how important it was to tweet daily and I never did figure out how to get followers. I always thought it was all about following other Twitter users and tweeting about various topics, hoping that someone would start following me. It never has turned out that way since I’ve used Twitter…
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Why do we use hashtags in our social media conversations or even to the extreme of in our daily conversations with friends? In August 2007, a year and half later after Twitter emerged into the social media scene, Chris Messina proposed the use of the hashtag. The first tweet with a hashtag that Messina sent out was “how do you…
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Musicians will always look for ways to share their work with their fans and the world. In this day and age, social media and the Internet have been the path for musicians to get their music out with no additional cost. This is done through using simple marketing tactics such as YouTube video optimization. Keywords Just like search engine optimization,…
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PR and SEO have once been isolated from each other in terms of how they function. With modern technology, PR and SEO have become nearly identical goals- to gain earned media. In both cases, they need relevant, informative and newsworthy content for each to functionally produce an outcome. A few ways that PR and SEO can work together are included…
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1) Email Marketing The number one reason for why this tactic works is because of the fact that it still generates sales, influences customers and boosts brand recognition. For this marketing tactic, companies should provide customers with information that is resourceful and relevant. Contests, coupons, and other special offers can also create good support with your contacts. Don’t forget that…
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Jake Wixom Is it worth your time? While everyone knows getting ranked on the first page of Google search results is a must to get traffic to your website, few SEO experts have talked about Google Image search. What does Google Images do for your business, and is it worth trying to get ranked in the top ten or twenty…
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