Tag for Social Media

The Effects of Social Media in Communication

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There has been the debate of whether social media usage has taken over how we communicate with others and if it has degraded our interpersonal communication skills such as face-to-face communication between friends and loved ones. I recently read a blog article from Forbes about whether social media is ruining real communication in our world today. I found some intriguing…
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The Problem of Social Media

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Being Aware We spend a lot of time talking about the good parts of technology, and even more specifically, social media. Equally important; however, are the disadvantages and problems that come with social media. Being aware of the stereotypes and pitfalls can give you a greater edge on the competition. There seems to be two main schools of thought when…
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Why Relationship Marketing is Essential for Your Social Media Presence

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In the social media world, building a relationship with your fan base or customer pool is important to engage and inform them of news, updates or fun facts about your business. There are some things to do to create great relationship marketing with those you are targeting in your business. Here are a few. Create Awareness Creating awareness of your…
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The Different Features of HootSuite, SocialOomph, and Tweetdeck

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Jake Wixom Get Organized About It! Social media marketing has become almost vital to a business’s success, especially now that so many people are on Facebook, Twitter, Google Plus, and other social media sites. With these sites becoming so popular, it’s no surprise that some third-party sites and programs have also become popular. In addition to allowing you to post…
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Sports and Social Media: How It’s Changed the Way We View Sports These Days

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Jake Wixom Get in the Game Social media seems to have changed the way a lot of things are done and viewed. Marketing, for example, will never be the same. Neither will taking to friends—no one writes actual letters anymore, and some people have even stopped calling each other in favor of chatting on Facebook. Social media has even affected…
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Social Media for Musicians

Musicians over the last few years have used traditional media to promote their music and brand towards their fans. With the evolution of social media, musicians have come to using social media to create a relationship with the artist for the fans and ownership for the musicians themselves. Most people use social media to stay in contact with their favorite…
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Personification: Businesses With a Human Touch

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Personification Ever heard of it? Think all the way back to your high school English class. The dictionary defines it as “the attribution of human nature or character to animals, inanimate objects, or abstract notions.” So what does that have to do with your business? Well…everything. Before social media a business was just a building with four walls. With social…
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Social Media Etiquette

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Manners Matter When you were little your mother taught you manners that would help you later in life. “No elbows on the table,” “chew with your mouth closed,” and the ever famous “if you don’t have anything nice to say, don’t say anything at all.” These skills have helped all throughout your life and have even found their way into…
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Humor and Social Media

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Who Are You Trying to Impress? Humor, when conveyed properly, is a powerful resource in connecting on a more personal level with an audience. It can be particularly useful in the realm of social media marketing. But humor must be handled with care, especially when used as a professional entity. Some brands go all out with media that most of…
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