Performance Marketing Blog

The latest from the marketing managed team.

Innovation Simple Blog

Jul 22, 2008

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E-mails in Press Releases

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When writing a press release do not include an e-mail address in the body of a press release because it will be written over with a message to indicate that the address has been protected from spam bots. The reason press release companies do this is to protect their service and customers from spammers and those harvesting e-mails. The contact…
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Jul 22, 2008

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Meta Data and Titles

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One of the most important parts of doing seo for a website is to pay attention to the on-page factors.

Jul 22, 2008

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Email Marketing Tips

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There are certain times to email customers that are better than others. Do you know what they are?

Jul 10, 2008

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Internet Explorer Fixes

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Internet Explorer PNG Fix (1) Call or Upload this .htc file onto your server where your .css file is located. (2) Call or Upload blank.gif to the same directory as the .htc and .css files. (3) Call the following in your css file: img, div { behavior: url(iepngfix.htc) } (4) Make sure that you specify the exact height and width…
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Jul 10, 2008

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Google Strategies

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“Go Live” Tips * Have other relevant sites link to yours. * Submit it to Google (Innovation Simple can help you with this) * Submit a Sitemap as part of our Google webmaster tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages (Innovation simple uses XML Google compliant…
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Jul 10, 2008

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SEO Strategies

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Search Engine Optimization (SEO) is for people with a sincere desire to make money on the internet or get hit from the search engines such as Google, Yahoo, and MSN. Some of the criteria for Search Engine Optimization are: * Domain Name * Titles * Meta Tags * Code and Structure * Content * External Links * Quality of hits…
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Code Redirects

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HTML Single File Redirect Redirect 301 /olddirectory/oldfile.html http://yoursite.com/newdirectory/newfile.html Directory Redirect in Apache RewriteEngine On RewriteRule ^olddir/(.*)$ http://domain.com/newdir/$1 [R=301,L] OR Redirect 301 /olddirectory http://yoursite.com/newdirectory/

Jul 10, 2008

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Robot File Help

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To block ALL bots from crawling all pages under a directory use the entry in your robots.txt file: User-agent: * Disallow: /private/ To block Google from crawling all pages under a directory use the entry in your robots.txt file:

Jul 10, 2008

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Web Languages

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CSS Short for Cascading Style Sheets, a new feature being added to HTML that gives both Web site developers and users more control over how pages are displayed. With CSS, designers and users can create style sheets that define how different elements, such as headers and links, appear. These style sheets can then be applied to any Web page. The…
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Jul 10, 2008

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Domains

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Due to the large growth in the domain industry in the last three years Innovation Simple has chosen to be a part of the solution by offering our clients with domain name registration, transfer, name server hosting, and the convenience of having your domain registered with your hosting and internet solutions company.

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