Performance Marketing Blog

The latest from the marketing managed team.

Innovation Simple Blog

Oct 21, 2013

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Marketing Case Studies

Posted in : General Marketing

Jake Wixom Image Isn’t Everything… Or Is It? We all know that first impressions are important, and this is partly because they only come once. In business, a first impression is often all you get. A billboard alongside the freeway, a 30 second spot on TV, a small ad in a newspaper; we do a lot to carefully shape the…
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Oct 18, 2013

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How To Get More Twitter Followers

When I first started using Twitter, I never thought how important it was to tweet daily and I never did figure out how to get followers. I always thought it was all about following other Twitter users and tweeting about various topics, hoping that someone would start following me. It never has turned out that way since I’ve used Twitter…
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Oct 18, 2013

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How To Get More Twitter Followers

When I first started using Twitter, I never thought how important it was to tweet daily and I never did figure out how to get followers. I always thought it was all about following other Twitter users and tweeting about various topics, hoping that someone would start following me. It never has turned out that way since I’ve used Twitter…
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Oct 17, 2013

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Oct 16, 2013

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Ski Utah

Posted in : News

Utah is a ski junkie’s goldmine. I use that term endearingly being a ski junkie myself. Every October “the bug” bites a skiers heart and he begins to dream of the slopes. The bug bit me back in June. I have been doing research on various ski resorts and would like to share my research with you. If you are…
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Oct 15, 2013

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Developing a Social Culture for Your Company

Posted in : News

According to an article published today by Forbes magazine, including your employees in your social media marketing could be your best move. Up until now many companies have kept their employees from participating in social marketing for fear that they would misbehave (which unfortunately has been the case for some big companies). The fear that employees would speak poorly or…
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Oct 14, 2013

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Status of the Provo Music Scene

Posted in : Provo Utah

Jake Wixom Provo on the Rise Over the past few years, Provo has stepped out of the shadows and into the spotlight of legendary music cities. San Francisco helped bring about the reign of rock legends like Jimi Hendrix. Detroit gave us Motown. New Orleans will forever be known as the birthplace of jazz. Nashville, Seattle, Austin… Each one of…
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Oct 11, 2013

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The Importance of Hashtags in Social Media

Why do we use hashtags in our social media conversations or even to the extreme of in our daily conversations with friends? In August 2007, a year and half later after Twitter emerged into the social media scene, Chris Messina proposed the use of the hashtag. The first tweet with a hashtag that Messina sent out was “how do you…
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Oct 10, 2013

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Testimonials: Your Company Needs Them!

Scott Christofferson Customers Need Proof Everyone wants bang for their buck, their money’s worth, a good deal, quality service, results and the list goes on! Before we sign contracts or make purchases most of us want to know what we’re getting, but if there isn’t a clear track record from the brand or company or we don’t know someone who…
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Oct 9, 2013

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Secrets of the Web

Posted in : Web Tips

The Internet is a mysterious place. No one knows what it contains. For just a second I was tempted to look up the size of the Internet. I didn’t look it up because it grows so fast that by the time I got the answer it would be irrelevant. The internet is constantly changing. So instead of giving you facts…
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