Innovation Simple Blog

By: Mike Green Marketing Magic As a SEO and Social Media company, we have a great time marketing our client’s business to both potential and existing customers. We get to discover all the little nuances that make a business unique. Discovering those small shades of uniqueness and honing them into a marketing message is something we’re excellent at doing. However,…
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Scott Christofferson Evaluate Your Routine Spring is here. Everything around me is changing and becoming new. Are you experiencing the same thing? Have you thought about your daily routine and how that may be affecting the way you’re implementing your marketing strategy? Take a moment and evaluate your routine. A few small changes may improve your performance. Analyze your day…
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By: Gaydon Leavitt More Expansion… Where it Matters Most Innovation Simple already had a presence in Salt Lake City, but this presence will expand rapidly now with the expansion plan in place and the location to do so. Salt Lake City is already technically our most active office in terms of sales and client base, so we thought it most…
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By: Mike Green SEC Changed The Rules For Social A change was made this week in the rules for executives of publicly held companies. Up to this point, social media has been somewhat of a grey zone for public companies. The safety zone was within the official corporate accounts, but like many new companies, this wasn’t good enough. Those companies…
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Scott Christofferson You Don’t Have to Create Your Brand Alone The phrase “evangelism marketing” was coined by former Apple chief evangelist, Guy Kawasaki. For years since then companies have tried to let loyal customers create their brands for them and with the addition of social media in recent years – it’s working better than before. Because let’s be honest, the…
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By: Gaydon Leavitt Seeing is Believing In the midst of a super competitive marketplace, you have to have a CLEAR USP so that your target audience KNOWS exactly why and how you are different and how that unique contribution that you provide, will make a difference in THEIR life or business. The most effective way to communicate that USP is…
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By: Mike Green It’s All About Conversion Establishing a clear funnel for the visitors to your website is one of the trickest parts of effective web conversion. This doesn’t just apply to e-commerce websites, but also to those who are establishing themselves as thought leaders or service providers. One of the largest challenges as a web design company is harnessing…
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Scott Christofferson The Debate Do you think that multitasking is useful? Does it work for you? Many experts believe that it might be the most detrimental method to actually getting work done. It also greatly depends on what you call multitasking and the type of work that you’re doing. Many businesses have this very question about their marketing. Should they…
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By: Gaydon Leavitt Marketing: What is it? Some say, marketing is advertising – pretty much the same thing right? Some say that marketing is selling or they confuse the two. This old definition from just after the internet was created is also a great start to what marketing is but isn’t it confusing? Even after reading it, it sounds like…
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By: Mike Green Google’s Panda Update Pandas. Not something you’d typically think of when discussing a websites SEO efforts. In reality, it has everything to do with your website SEO. Of course I’m talking about the Google Algorithm update termed as Panda. Panda was first released in February of 2011 as a way to tighten the controls over those who…
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