Performance Marketing Blog

The latest from the marketing managed team.

Innovation Simple Blog

May 10, 2013

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May 9, 2013

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Good Writing Is Important: Learn to Write Well Starting Now

Posted in : Small Business

Scott Christofferson You Need Quality Writing Writing is king. Good content equals loyal followers, work you’re proud of, better online rankings, and the list goes on. So what’s your source of writing skills? Mine is reading. I read, read, read. Blogs, newspapers, books, advertisements. When you read, you learn to write. The best writers read a lot. And I only…
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May 8, 2013

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Social Media: Important Questions Small Businesses Must Answer First

Posted in : Social Media

Scott Christofferson Social Media Prep Questions Social media is the new norm. You want to be involved and tell people about your business, but before you get in too deep it’s important to ask AND answer a few questions. I don’t want you to think that it’s terribly difficult or risky but I do want you to remember that you…
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May 7, 2013

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Visual vs.Text. Tips for Proper Balance!

Posted in : Social Media

Scott Christofferson Give Them What They Want A good rule of thumb with marketing also happens to be the golden rule. “Do unto others as you would have them do unto you.” In less philosophical-speak: If it isn’t interesting to you, then it isn’t going to be interesting to other people. Many advertisers waste their time on posts that have…
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May 6, 2013

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How to Show Your Boss the Value of Facebook in 7 Easy Steps

Posted in : Social Media

Scott Christofferson Yeah, Your Company Probably Needs a Facebook Page Getting your boss or company to buy into having a Facebook account may be tiring and frustrating. In today’s social media world, it seems that every start up company and business in leading industries are involved with customers and potential customers through the social media world. Not only does Facebook…
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May 3, 2013

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Refining Your Twitter Use

Posted in : Social Media

Jonathan Rose Retweet If You Agree Although Twitter first appeared on the web nearly 7 years ago, there are still many of us trying to figure out how we can use it. I have some simple ideas that once understood will help you and your business use Twitter to get results. Twitter is an interest network, so you’ve got to…
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May 2, 2013

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Mobile Design vs. Responsive Design

Posted in : Mobile Web

By: Gaydon Leavitt Hmmm Which Dessert… We are often asked about mobile websites or web design that is mobile friendly. This subject is important because for small businesses in local markets, many of their customers and prospects are accessing their websites via mobile devices. So the question begs… Which version of the mobile web should I adopt? Straight From Google…
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May 1, 2013

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Humor and Social Media . . do they go together?

Posted in : Social Media

Scott Christofferson Humor and Social Media It’s not a secret that we live in an age where social media no longer concerns just youth, but is reaching a larger and larger audience everyday. In fact, if Facebook were a country, it would be the 3rd largest country in the world! Who wouldn’t want the world’s “3rd Largest Country” to see…
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Apr 29, 2013

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Simple Marketing Success Metrics

Posted in : Conversion Rate

By: Mike Green . Is Your Marketing Campaign Effective? When starting a marketing campaign, you must always define what the success metric will be. The success metric will be your measuring stick to the effectiveness of your campaign. If done right, you can be sure that your marketing dollars are being spent wisely. Below I’ll share a few success metrics…
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