Performance Marketing Blog

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Innovation Simple Blog

Nov 8, 2011

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SEO Beats Social Media and PPC in B2B Lead Generation

Posted in : SEO

SEO is the #1 source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers. The 2011 Webmarketing123 State of Digital Marketing survey was conducted online in September. Over 500 marketing professionals completed the survey. Some bullet points in the survey reveal that: 46% of B2B participants…
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Oct 6, 2011

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Oct 5, 2011

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How To Choose A Marketing Agency

Posted in : Small Business

Marketing is the science and also the art of selling products and services. By virtue of its favorable representation of products and services, it makes consumer, customers and general public aware of product. It let the potential buyers, general public and end users to be aware and familiar with the brands and their goods and services. Nowadays all businesses whether…
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Oct 5, 2011

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Sep 29, 2011

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History Of Google Updates

Posted in : Google

The ‘Secret Sauce’ of Google An update takes place when a search engine reorganize their ranking algorithm and starts to re-rank all the Web pages in their database based upon the most recent ranking criteria. Since its inception about 1.2 decade ago, Google have attempted thousands of alterations to their algorithm, or “secret sauce” which makes the search tycoon actually…
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Sep 22, 2011

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Advantages Of Online Publicity

Posted in : Web Marketing

Without any speck of doubt, during the current era the Internet has become the most used platform for communication. Today, majority of the people spend their work and leisure time in front of their computers on the Internet. As social networking sites replace meeting up with friends and searching the Internet for information rather than going through books becomes the…
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Sep 22, 2011

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Some Of The Latest Google Algorithm Changes

Posted in : Google

Google has the reputation of being a leading search engine with unmatched characteristics of finding highly specific information at a quick pace. In order to improve the quality of search engine results, Google continues to make small changes to the algorithm every now and then. But there are times when they launch an update to their algorithm that can be…
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Sep 9, 2011

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Tips On How To Grab People's Attention

Posted in : Internet Marketing Tips

From a sales letter to a web page or an email marketing message– no matter what type of copy you need to write, getting to the point quickly by grabbing attention before the reader’s attention is lost are the most essential elements to keep all your written copy fresh, interesting, and likely to get read all the way through to…
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Aug 24, 2011

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Marketing vs. Advertising: Define Marketing

Posted in : General Marketing

The Dictionary Definition Stuff Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange…
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