Performance Marketing Blog

The latest from the marketing managed team.

Innovation Simple Blog

Apr 21, 2009

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Website vs. Webpage

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The Difference – Websites vs. Web Pages There have been many times that I have spoken to people and as I talk to them it is quick to point out that they do not know the difference between

Apr 20, 2009

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Tree Like Structure

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At Innovation Simple, we recommend and consult our clients to typically create a “tree like structure” with the layout of their website pages/links. This means that the user comes in to the home page and is generally given a few options to try to filter them to the correct portion of the website for their needs. After the user finds…
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Apr 16, 2009

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Google Lime Scholarship

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Google is continually looking to improve the way they can help not only the online world with the way they gather information for their search engine, but also continually helping the offline world. Google has partnered with

Posting Hours of Operation

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One of the most important aspects of a brick and mortar business is posting the hours of operation. This is by far one of the most often asked questions asked by customers of potential businesses is calling the company to know when they are open.

Apr 14, 2009

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Marketing Inconsistently

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Internet marketing has been one of the marketing mediums that has continued to explode as the internet has become more popular. When it comes to any type of marketing one of the biggest mistakes people make is

Apr 13, 2009

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Google Integrated Sports Search

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Google is continuing to better improve the way they do real time search and that is why the social media has been a factor with real time search. Google has integrated

Apr 13, 2009

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Bounce Rates and SEO

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When I say bounce rates to most people they are not sure exactly what I am talking about because they normally associate the word bounce with checks, not with websites and internet marketing. Bounce rates are very important when it comes to search engines because

Building Natural Inbound Links for SEO

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Google has made several changes to their algorithm to better improve their search engine and the majority of the time when they are making changes it is to fix bad practices or black hat practices of internet marketers.

Apr 9, 2009

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SEO Solid Foundation

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SEO is fairly simple to explain, but there are many individuals who have so many complicated definitions. I have spoken to people who do not know what it is and I would say that a majority of

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